This is a great example of using social media to highlight your firm and people, create your own news (owned media) on a regular basis which is incredibly helpful for
How to Share (and not) Share Profile Changes to Your LinkedIn Network
You can choose to notify your network about changes made to certain sections of your LinkedIn profile.
Enabling notifications about your profile changes may generate a post in your network’s
Facebook Adds Back Ability to View Your Profile as the Public from Mobile Device (and a Few Tips on Privacy Settings on Personal Social Media Platforms)
I have personally been waiting for Facebook to add back the the ability view my profile as someone who is not connected to me – so being able to view
How to Withdraw Sent LinkedIn Invitations That Haven’t Been Accepted
There may come a time when you want to withdraw some of your past sent LinkedIn invitations (which haven’t been accepted).
It’s easy to do withdraw LinkedIn invitations that haven’t
Social Media Tip: Promote Your Organization’s Good Works and Commitment to its People and Community via Social Media
Promote your organization’s good works and commitment to its people and community via social media.
Social media is one of the most powerful vehicles that companies have to disseminate information
How to Align Your Social Media Strategy to Your Business Development Goals
I’m often asked how to develop a social media strategy that is aligned to your business development goals, which is absolutely critical to ensuring that your content supports your big
Why You Should Take the Time to Publish an Article
My guess is that many of you have more free time now due to the pandemic, which had slowed down deal flow and litigation activity.
Plus working from home eliminates
14 Business Development and Marketing Actions to Take During COVID-19
As most of us are staying close to home as the pandemic continues to affect all areas of the world, here are a few ideas in the marketing and business
Summer Downtime Marketing and Business Development To-Do’s
The summer is a great time to reconnect with your network and focus on your business development and branding efforts. Here are some ideas on how you can do it
How to Create a Successful Podcast: Tips from PLI’s inSecurities Co-Hosts Chris Ekimoff and Kurt Wolfe
Chris Ekimoff (a forensic accountant) and Kurt Wolfe (a securities regulatory attorney) are great examples of business professionals who really understand the value of marketing.
They have been co-hosting PLI’s successful inSecurities podcast, an in-depth biweekly podcast showcasing practitioner perspectives on changes within the securities field. Chris and Kurt discuss how changes to the rules and regulations will affect businesses or clients while providing background from two separate but overlapping perspectives. I asked them to share their tips for creating a successful podcast and why they think podcasts are an effective way to communicate with target audiences.
Follow the PLI inSecurities podcast and connect with Chris and Kurt on LinkedIn.