Frankfurt-based Sylwia Jenner is the Founder of Concepts4Leaders, a strategic marketing and business development firm that helps lawyers and law firms to grow with modern marketing and business development
Women Who Wow: Sylwia Jenner
Why Marketing Yourself Is So Important Today
You can be the best at what you do but it doesn’t matter if nobody knows it outside of your small circle.
Marketing is the best investment you can make
How to Effectively Build Stronger Relationships with Your Alumni That Can Lead to New Business and More
If your alumni relations program is not a priority for your marketing, recruiting and business development efforts for 2022, it should be!
Here are some ideas for how to creatively
Why Selecting the Right Company Swag is so Important for Your Business and Brand
I recently went to use a pen that I got at a conference from a law firm service provider. It’s my favorite pen. It writes perfectly, it never leaks, it
How Lawyers Can More Effectively Promote Their Best Lawyers and Super Lawyers Award Wins
After working in law firms for more than 20 years, here’s what I’ve learned about writing better social media posts to promote your lawyer rankings such as Best Lawyers and
How to Use LinkedIn’s Newest Posting Feature – Adding Outbound URL Links to Your Posts
In what could be one of the most exciting LinkedIn updates in a long time, we can now add clickable outbound links to LinkedIn posts.
That means no more needing
15 Ways to Strategically (and Easily) Build Your LinkedIn Network
I always say that LinkedIn is like a plant that keeps growing and you have to water it in order for it to flourish.
That means not just buying a
How to Use LinkedIn as Your Blog
Each of us has a blog and we don’t realize it. It’s our LinkedIn presence.
That’s because each LinkedIn post is a blog post. And your LinkedIn account is your
The Right Way to Sell Your Services on LinkedIn
While most of us are in the business of selling something – usually professional services – none of us should ever have to outright sell anything on LinkedIn (or any
Why It’s Important to Cultivate Your Alumni Network
In 2007, I joined a young, entrepreneurial firm, McKee Nelson. In two short years there I learned more than I ever could have imagined. The market was booming and the