This is a PSA to law firms to shift their messaging and pro bono efforts in the wake of the overturning of Roe v. Wade.
Boastful, self-serving social media posts
How Law Firms Can Support Women After the Overturning of Roe v. Wade
How to Write Better Client Alerts and Blog Posts
One of the most effective marketing strategies for lawyers is writing client alerts and blog posts on a regular basis. Publishing content like this establishes you as a thought leader
Paula Edgar on How to Appropriately Commemorate Juneteenth in 2022
This is a guest post by Paula Edgar. Make sure to follow her on LinkedIn and visit her website for the resources she mentions in the post.
The 2022 commemoration
Why Your Firm Needs a Content Syndicator Like JD Supra to Extend the Reach of Your Content
When it comes to content distribution and amplification, I really do get by with the help of my friends.
Many law firms (and their lawyers) invest considerable time writing great
Four Steps to Marketing Success by Deborah Farone
This is a guest post by the brilliant Deborah Farone. She is the former CMO of Cravath and Debevoise & Plimpton and now runs a successful marketing strategy consulting
Five Easy Ways to Build Your LinkedIn Strategy
If you’re not sure where to start when it comes to creating your own LinkedIn strategy, think about how you can address the concerns of your ideal clients.
What are
How to Effectively Keep in Touch with Your LinkedIn Connections
Online networking has never been more important than it is today. It’s become one of the primary ways in which we connect with and stay top of mind with our professional contacts.
You should always keep your network “warm” and your LinkedIn connections updated because at some point, you will need them.
Here’s a plan for how build and maximize your LinkedIn presence now and in the future.
Three LinkedIn Algorithm Secrets That Will Help Improve the Performance of Your Posts
I wish achieving success on LinkedIn was just about writing great posts. There is so much more to it, and the more you know about LinkedIn’s algorithm, the more you
How LinkedIn Can Lead to New Business
Right before the pandemic, I was invited to speak at a conference (see the photo here) all because of a LinkedIn post. Someone in my network saw the post and
How Businesses Can Use LinkedIn Company Newsletters in Their Marketing Efforts
LinkedIn has added what I think is the most helpful tool in a long time for businesses to engage with and bring value to their followers – the ability for