There is no better direct way to reach clients and prospects (if your contact list is updated and segmented) than email.
Why? Because it puts the content directly into their
Why Email Marketing Needs to Be at the Top of Your Marketing Strategy
Three Essential Things to Do on LinkedIn Today
It’s never been more important than it is today to create, maintain and build a consistent presence on LinkedIn. It’s an essential part of your personal brand.
Whether you use
Three Ways to Use LinkedIn Groups to Build Your Brand and Business
LinkedIn Groups are great way to increase your visibility and make new connections that can ultimately help grow your business.
A lot of people don’t know how to effectively use
Six Reasons to Use Social Media Today
Social media is an easy and effective way to build your network, brand and business – especially since the social distancing time of Covid.
Social media helps us stay top
How to Protect Your LinkedIn Account From Hackers
I realized my LinkedIn account was hacked yesterday when I got a notification that someone canceled the LinkedIn event I set up for the webinar I’m hosting on Thursday causing
Three New LinkedIn Features to Incorporate Into Your LinkedIn Strategy
Over the summer LinkedIn introduced some cool new updates and tools you should incorporate into your LinkedIn strategy, which will help enhance your visibility and business development efforts.
1 –
Seven Ways to Incorporate Evergreen Content Into Your Social Media Strategy
The quality not the quantity of your posts should always be your primary focus when crafting social media content, but it’s not always easy to generate a steady stream of
Women Who Wow: Sylwia Jenner
Frankfurt-based Sylwia Jenner is the Founder of Concepts4Leaders, a strategic marketing and business development firm that helps lawyers and law firms to grow with modern marketing and business development
Should You Post Content to LinkedIn on the Weekend?
Should you post on LinkedIn on the weekend? I say yes.
Since LinkedIn is a professional network, it makes sense that the optimal time to post is on weekdays during
How to Effectively Build Stronger Relationships with Your Alumni That Can Lead to New Business and More
If your alumni relations program is not a priority for your marketing, recruiting and business development efforts for 2022, it should be!
Here are some ideas for how to creatively