linkedin

Subscribe to linkedin via RSS
LinkedIn new feature

LinkedIn ads enable organizations to connect with the world’s largest community of business professionals by serving ad content to its members through a variety of products and platforms. Its marketing solutions allow advertisers to select specific characteristics to help them reach their ideal audience.

The ads you see on LinkedIn are targeted to provide content that is supposed to be relevant to you. Here’s the thing though, I don’t know about you, but I find the ads that appear in my LinkedIn news feed to be annoying most of the time.

Unfortunately there is no way to hide them or no level of membership that makes them disappear. But you do have control over your ad preferences. Here’s everything you need to know about LinkedIn ads and its marketing solutions.

25 Ways to Boost Your Business and Brand During Summer Downtime

This is not the year to take a break from social media during the summer. Instead this is the time to focus on your business development and branding efforts.

I don’t know anyone right now especially (or ever) who would say they have enough clients or work. I think everyone is nervous about the economy, the ability to maintain their current volume of work, bring in future clients and support their people.

That being said, it’s incredibly important to ensure your current clients are happy and that you are consistently generating new sources of leads and referrals.

Here are 25 ideas on how to do that, which now involves shifting your strategy from in-person networking and client entertaining to having a strong online presence and thought leadership platform. If you have never used LinkedIn, written an article or blog post or spoken at a webinar, now is the time to pivot to doing all of these. It is never too early or late to start marketing yourself or your firm.

E46CFFCE-7D66-4453-93D0-F1AE7D45443D

My guess is that many of you have more free time now due to the pandemic, which had slowed down deal flow and litigation activity.

Plus working from home eliminates…

Analytics

Many companies regularly post content to their social media channels but aren’t looking at their analytics on a regular basis. If you aren’t looking at your data, you aren’t really achieving social media success.

Social media analytics is the process of gathering and analyzing data and reports based on metrics from one or multiple social media accounts.

Social media analytics provides insight into a number of important factors that are directly tied to the success of your marketing efforts and your business as a whole.

One of the keys to social media success is to know what types of posts on which platforms are most effective in resonating with your followers. This will enable you to consistently produce engaging content and can turn prospects into clients, recruits into employees and help you retain clients.

It’s a good idea to look at your social analytics at least once a week. Do a deeper dive into the data once a month by running a social media audit. This can help shed light on specific topics such as the types of posts that most resonate with your followers, the social networks that are working best and the networks should you rethink/rework.