It’s so important today to have a strong LinkedIn company page and consistent presence on the platform. Why? Because your clients and prospects are using the platform to conduct due

I can’t believe it’s been four years today since my mom passed away from an almost 20-year battle with Multiple Myeloma, a rare blood cancer of the plasma cells.

That’s 1460 days without talking to her.

One of the worst parts of losing someone you love is the harsh reality that you can’t just call them up to tell them something funny, or to kvetch or when you need their advice. Grief is a long, complicated process with no shortcuts.

My mom was feisty, kind and smart. She pushed and supported me in my educational and career goals. She was there for me during breakups and tough times. I really needed her over the past few months dealing with major changes in my life that I didn’t choose. 

Here’s an easy and essential LinkedIn tip that everyone should do ASAP – create a custom LinkedIn profile URL.

Why? Having one will enable you to use your LinkedIn profile