Yesterday I had the pleasure of giving a presentation on how to market yourself and build your brand during the time of social distancing, which focused a lot on LinkedIn,
The Joys and Challenges of Working from Home During Social Distancing
How to Bulletproof Your Job
Everyone is nervous about everything right now, including the economy and how that may affect their employment status. Some companies are doing mass layoffs and salary reductions. You don’t want to be unemployed right now because businesses aren’t going to be as quick to hire – they want to see how the coronavirus pandemic will affect their bottom line – and new projects will likely be put on hold for the foreseeable future.
It’s never been more important to be the model employee and to go above and beyond. Don’t give your company a reason to doubt your commitment or work product.
Here are a few tips to bulletproof your job now that you can carry into the future.
25 Ways to Boost Your Business and Brand During Summer Downtime
This is not the year to take a break from social media during the summer. Instead this is the time to focus on your business development and branding efforts.
I don’t know anyone right now especially (or ever) who would say they have enough clients or work. I think everyone is nervous about the economy, the ability to maintain their current volume of work, bring in future clients and support their people.
That being said, it’s incredibly important to ensure your current clients are happy and that you are consistently generating new sources of leads and referrals.
Here are 25 ideas on how to do that, which now involves shifting your strategy from in-person networking and client entertaining to having a strong online presence and thought leadership platform. If you have never used LinkedIn, written an article or blog post or spoken at a webinar, now is the time to pivot to doing all of these. It is never too early or late to start marketing yourself or your firm.
Why You Should Take the Time to Publish an Article
My guess is that many of you have more free time now due to the pandemic, which had slowed down deal flow and litigation activity.
Plus working from home eliminates
Announcing a New Free LinkedIn and Personal Branding Coaching Series for Job Seekers
I don’t know anyone who hasn’t been affected by the pandemic in some way. It’s a hard time for everyone, including me and I want to give back and help
How to Write an Engaging, Client-Focused Professional Bio
Your professional biography is one of the most important pieces of copy you’ll ever write about yourself. It’s your opportunity to showcase your work, capabilities, and areas of expertise, and what makes you stand out from your competitors.
Many in-house counsel cite lawyer bios as one of the most important sources of information regarding researching outside lawyers (yes, everyone is Googling you and your bio is usually the number one search result of your name). In addition, lawyer bios are among the most trafficked pages on law firm web sites.
Your bio can serve as an important business development tool if it is well-crafted. Yet within the legal industry, so many bios are still lackluster, outdated, not client-focused or just poorly written.
Given the power of bios, it has always baffled me that many lawyers do not update theirs at least several times a year or write them with a client focus. The new year is a great reason to take a fresh look at your bio and make enhancements to it. Now let’s get to work!
How to Easily Build Your LinkedIn Network (Especially in the Time of Social Distancing)
While quality is always better than quantity when it comes to your LinkedIn network, most individuals can increase the number of connections they have on LinkedIn as well as their
How to Develop a Strong Personal Brand During a Challenging Economy
It’s never been more important to build a strong personal brand than it is now, especially when many people are seeking employment and unable to network in person.
Your personal
LinkedIn Job Tip: Let Recruiters Know You’re Open to Job Opportunities
LinkedIn is a great job search platform. If you’re looking for a new job, you can let recruiters and your network on LinkedIn know you’re open to new job opportunities right from your profile.
If you specify the types of job opportunities in which you’re interested and your preferred location, LinkedIn will help your profile show up in search results when recruiters look for suitable job candidates.
To protect your privacy, LinkedIn takes steps to prevent LinkedIn Recruiter users who work at your company and related companies from seeing your shared career interests, but LinkedIn can’t guarantee complete privacy.
10 Social Media Actions You Should Take Every Day
If you’re using social media for professional reasons (which you should be especially in today’s socially distant time), it’s important that you manage your overall online brand.
It’s not enough