One of the most important ways you can enhance your social media efforts, see real ROI and increase engagement is to always include an image with your social posts.
You should never post anything to social media without an accompanying image. Why? Images greatly increase engagement on your posts, they help to capture the attention of your audience as they scroll through their feeds and they can bring your content – especially dry content – to life. Statistics show that posts with images get noticed more than those without them and this translates to more powerful branding and often leads.
That being said, the images should be relevant to your content, include your branding and use photos or other visually arresting elements, such as icons, big numbers/callouts and stock images, which are often available for free or at a low cost.
Canva.com is my go-to online resource when it comes to easily and inexpensively creating social media images – the best part is that you don’t need to be a graphic designer to use the site – it’s for non-designers who want to take their creative to the next level. You can add your logo and branding to each post.
Try it and let me know what you think!