2020

48441F82-3237-4804-8F8F-1F61BDD47C45

Everyone is nervous about everything right now, including the economy and how that may affect their employment status. Some companies are doing mass layoffs and salary reductions. You don’t want to be unemployed right now because businesses aren’t going to be as quick to hire – they want to see how the coronavirus pandemic will affect their bottom line – and new projects will likely be put on hold for the foreseeable future.

It’s never been more important to be the model employee and to go above and beyond. Don’t give your company a reason to doubt your commitment or work product.

Here are a few tips to bulletproof your job now that you can carry into the future.

LinkedIn new feature

LinkedIn ads enable organizations to connect with the world’s largest community of business professionals by serving ad content to its members through a variety of products and platforms. Its marketing solutions allow advertisers to select specific characteristics to help them reach their ideal audience.

The ads you see on LinkedIn are targeted to provide content that is supposed to be relevant to you. Here’s the thing though, I don’t know about you, but I find the ads that appear in my LinkedIn news feed to be annoying most of the time.

Unfortunately there is no way to hide them or no level of membership that makes them disappear. But you do have control over your ad preferences. Here’s everything you need to know about LinkedIn ads and its marketing solutions.

25 Ways to Boost Your Business and Brand During Summer Downtime

This is not the year to take a break from social media during the summer. Instead this is the time to focus on your business development and branding efforts.

I don’t know anyone right now especially (or ever) who would say they have enough clients or work. I think everyone is nervous about the economy, the ability to maintain their current volume of work, bring in future clients and support their people.

That being said, it’s incredibly important to ensure your current clients are happy and that you are consistently generating new sources of leads and referrals.

Here are 25 ideas on how to do that, which now involves shifting your strategy from in-person networking and client entertaining to having a strong online presence and thought leadership platform. If you have never used LinkedIn, written an article or blog post or spoken at a webinar, now is the time to pivot to doing all of these. It is never too early or late to start marketing yourself or your firm.

Pic of inspiration

If I’ve learned anything over the past year, it’s that nothing in life is certain. Plans and life can go awry for reasons out of your control, people change and you just have to go with it and make the best of it.

My life was completely different a year ago. I was in an in-house marketer. I had a lot of friends. I thought I had finally found “the one,” and we had recently moved in together. I had the best dog in the world. I was settled and content (or so I thought). I never imagined I would be where I am today.

But things happen, people change, business needs change, people and pets pass away, a pandemic can happen- nothing is certain. Just look at the world in which we live right now. I had to go with the flow. I had to stop knocking on doors that weren’t meant for me. I had to hit the reset button on my life. I had to lean on others for support. And most of all, I had to harness the power of my intuition to lead me to a better life.