I recently had the opportunity to join Michelle King on Reputation Ink’s Spill the Ink podcast to talk about my favorite topic – LinkedIn. We discussed:

  • How I built my brand on LinkedIn and tips for others to build a strong online personal brand
  • Why lawyers should care about their social media presence
  • The important steps to building a successful LinkedIn company page and personal profile
  • Creating and organizing content for social media
  • How to get better engagement on your company page
  • Sharing personal stories and being vulnerable on LinkedIn
  • Are LinkedIn groups effective?
  • Helping law firms to drive likes on their company page
  • The power of multimedia content on LinkedIn

I hope you’ll have a listen and also follow this terrific podcast!

Listen to the podcast.

And if you want more LinkedIn tips, join me for a free LinkedIn Master Class this Friday, September 24. Register here.