I personally hate the term “new year’s resolutions” and maybe you’re with me on this too.

I also never stick to resolutions whether they are in my personal or professional life.

The new year feels like a new beginning, which is why so many people often set lofty resolutions during these times.

But that’s a mistake. Don’t go overboard. Don’t set too many goals.

Choosing a concrete, achievable goal also gives you the opportunity to plan exactly how you are going to accomplish (and stick to) your goal over the course of the year.

Try translating your New Year’s resolutions into specific behaviors and action steps.

Also you don’t need to set your goals today on New Year’s Eve. If you wait until the last minute, it will be based on your mindset that particular day.

Instead I prefer to set goals, and I think that’s a much more productive way to think about accomplishing things.

And I always write them down. It has been proven in studies that the process of writing down your goals, aims or resolutions will make you more likely to achieve them. So try writing them down too.

One of the major “resolutions” I see people want to is to market themselves or their businesses more.

Here’s the thing – if you don’t do it for yourself or your business, no one else will.

That’s the simple truth.

So you have to ask yourself why you aren’t.

And then if you want to do market yourself, you need to make the time for it.

Because it’s important.

You can publish an article. You can submit a proposal to speak at a conference. You can create a webinar series. You can start a blog. You can start posting on LinkedIn. You can even start an online course.

Marketing yourself and your business is not hard IF you should play to your strengths and interests.

And please don’t beat yourself up if you don’t accomplish your goals. So what. Start over again!

At the of the day, what’s really important is to just better than you were yesterday.

Here’s to an amazing 2022!