Promote your organization’s good works and commitment to its people and community via social media.
Social media is one of the most powerful vehicles that companies have to disseminate information
How to Align Your Social Media Strategy to Your Business Development Goals
I’m often asked how to develop a social media strategy that is aligned to your business development goals, which is absolutely critical to ensuring that your content supports your big
Why You Should Take the Time to Publish an Article
My guess is that many of you have more free time now due to the pandemic, which had slowed down deal flow and litigation activity.
Plus working from home eliminates
14 Business Development and Marketing Actions to Take During COVID-19
As most of us are staying close to home as the pandemic continues to affect all areas of the world, here are a few ideas in the marketing and business
Summer Downtime Marketing and Business Development To-Do’s
The summer is a great time to reconnect with your network and focus on your business development and branding efforts. Here are some ideas on how you can do it
How to Create a Successful Podcast: Tips from PLI’s inSecurities Co-Hosts Chris Ekimoff and Kurt Wolfe
Chris Ekimoff (a forensic accountant) and Kurt Wolfe (a securities regulatory attorney) are great examples of business professionals who really understand the value of marketing.
They have been co-hosting PLI’s successful inSecurities podcast, an in-depth biweekly podcast showcasing practitioner perspectives on changes within the securities field. Chris and Kurt discuss how changes to the rules and regulations will affect businesses or clients while providing background from two separate but overlapping perspectives. I asked them to share their tips for creating a successful podcast and why they think podcasts are an effective way to communicate with target audiences.
Follow the PLI inSecurities podcast and connect with Chris and Kurt on LinkedIn.
A Quick Guide to Social Media Analytics
Many companies regularly post content to their social media channels but aren’t looking at their analytics on a regular basis. If you aren’t looking at your data, you aren’t really achieving social media success.
Social media analytics is the process of gathering and analyzing data and reports based on metrics from one or multiple social media accounts.
Social media analytics provides insight into a number of important factors that are directly tied to the success of your marketing efforts and your business as a whole.
One of the keys to social media success is to know what types of posts on which platforms are most effective in resonating with your followers. This will enable you to consistently produce engaging content and can turn prospects into clients, recruits into employees and help you retain clients.
It’s a good idea to look at your social analytics at least once a week. Do a deeper dive into the data once a month by running a social media audit. This can help shed light on specific topics such as the types of posts that most resonate with your followers, the social networks that are working best and the networks should you rethink/rework.
LinkedIn Tip for Job Seekers: Easily Turn Your LinkedIn Profile Into a PDF Resume
LinkedIn offers many features for job seekers to optimize professional networking opportunities.
One of the best ways to take advantage of LinkedIn is to download your LinkedIn profile as a
How to Create a Stronger, Client-Focused Bio to Bring in Business and Strengthen Your Brand
Your professional biography is your opportunity to showcase your work, capabilities and areas of expertise, and what makes you stand out from your competitors.
Many in-house counsel cite lawyer bios as one of THE most important sources of information regarding researching outside lawyers (yes, everyone is Googling you whether you like it or not and your web bio is usually the number one search result of your name). In addition, lawyer bios are among the most visited pages on law firm web sites, further underscoring their importance.
Your bio can serve as an important business development and branding tool if it is well-crafted. Yet within the legal industry, so many bios are still lackluster, outdated, not client-focused or just poorly written.
Given the power of bios, it has always baffled me that many lawyers do not update theirs at least several times a year or write them with a client focus. The new year is a great reason to take a fresh look at your bio and make enhancements to it.
I recently wrote a much longer version of an article on creating a strong, engaging bio for JD Supra, which you can read here. This is an excerpt of that article, which concentrates on the show vs. tell concept, an essential component that many law firm bios are missing. The article also focuses on the idea that all bios should be client-focused and that you should always write for your audience, not your peers. Remember that often, your clients aren’t actually practicing lawyers, and even if they are, the world today isn’t as formal as it used to be (especially as clients are getting younger), so drop the legalese from your vernacular and speak in a more casual tone to your audience. Now let’s get to work!
How to Use Twitter to Build Relationships
Twitter is an excellent way to build relationships and start conversations with individuals in your industry and community.
But an online conversation isn’t beneficial until it’s truly two-way and both