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Stefanie M. Marrone

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Stefanie Marrone helps law firms and legal service providers effectively tell their stories and find their unique voices. She has worked at some of the most prominent law firms in the world, developing and executing global revenue generating, business development, internal and external communications strategies, including media relations, branding, multi-channel content marketing and thought leadership campaigns. She has particular experience in helping B2B companies and their employees effectively utilize social media platforms such as LinkedIn, Twitter, Facebook and Instagram for business development, revenue generation and visibility.

Stefanie advises law firms of all sizes, professional service firms, B2B companies, recruiters and individuals on the full range of marketing and business development consulting services designed to enhance revenue, retain current clients and achieve greater brand recognition. She also serves as outsourced chief marketing officer/marketing department for small and mid-size law firms.

Over her 20-year legal marketing career, she has worked at and with a broad range of big law, mid-size and small firms, which has given her a valuable perspective of the legal industry.

Connect with her on LinkedIn, Twitter, YouTube, Instagram,  sign up for her email list and follow her latest writing on JD Supra.

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In this installment of Women Who Wow, meet Wilmington-based Jennifer Smuts, the Chief Marketing Officer at Connolly Gallagher. Jenn has been a longtime volunteer of the Legal Marketing Association and has held various leadership roles in the organization. I met Jennifer through the LMA, and we clicked right away. I admire her for many reasons, including the fact that she truly is supportive to other women in the industry and is one of those people who gives to others without expecting anything in return.

Recently, Jennifer joined 2020 Women On Boards, whose overall goal is to educate women about how they can navigate their own contacts to get on corporate boards and be a part of the larger national conversation, an incredibly worthwhile cause to give women a seat at the table (you can read more about her work with them below).

Jahna Barbar is a Woman Who Wows for many reasons – she has a successful career as the regional Marketing & Business Development Manager at Seyfarth Shaw LLP, she dedicates her time to volunteering for the Legal Marketing Association, where she has held multiple leadership roles, and she is a role model for women in many ways.

I met Jahna though our mutual work for the LMA, and I was immediately impressed with her – she was not only smart, but she was kind and she has the wholehearted enthusiasm for what she does – whether in the office or in her volunteer work that I recognize in myself. She is the kind of person who gives 200% to everything she does. I’ve seen her support other women and be an advocate for future leaders, and that’s a trait that we need more than ever today. Learn more about Jahna.

Karen Kahn, is the Founder and Managing Partner of Threshold Advisors, LLC, as well as a certified coach, psychologist and consultant.

I just had to meet Karen after my mentor Wendy Bernero gave me Karen’s book to read.

The book, Daunting to Doable, helps lawyers become successful at developing relationships and business through a series of small, daily actions that can be woven into the typical flow of your personal and professional life.

I have used principles from the book in everything I’ve done since meeting Karen five years ago.

Karen is a Women Who Wows for many reasons, including pivoting into this career later in life, showing us all that it is never too late to do what you love. She is also humble, kind and generous with her time and advice. Learn more about Karen.

social-media-master

I’m often asked how do you know if your social media efforts are working, and other than resulting in new business, which may take time to materialize, there are other…

While many firms are content producing powerhouses, disseminating client alerts, thought leadership pieces, social media posts and other information daily via the many distribution channels with which they engage their target audiences, they often fail to really think about the how, what, when, where and why of the content they are creating and how it will actually benefit their clients and other influential readers.

These firms are on content autopilot, just going through the motions to churn out thought leadership pieces as efficiently as possible, often because that’s just the way their firm does things or because they don’t want to question a partner or someone more senior to them or because there is pressure to get things out the door to be competitive with another firm.

If you find yourself in this position, take a moment to give yourself a “content time-out” in order to really think about why you are doing what you are doing. If it doesn’t make sense with your brand and business development goals, immediately change course.

Taking the time to ensure that your content marketing and your business development strategies are completely aligned will enable you to create more focused, client-centric content that will better engage with your target audiences and lead to new business and the retention of clients.

Remember that the goal of content marketing is not just about populating your social media feeds with a steady stream of content. Rather, the goal is to use content as a differentiator to help position your lawyers and your firm as thought leaders, which will help to keep you top of mind with key individuals for when they have a matter that fits your background. It’s always about quality versus quantity.

Here are some ideas to take your content strategy to the next level.

Many of those in the legal marketing industry already know of Susan Freeman because of her strong online presence and ability to gather and support other women. Susan is the epitome of what is means to be a woman who supports other women. She’s been kind and helpful to me through the years, and she is a role model for all of us in terms of using her platform for the greater good.

I asked Susan to be part of the Women Who Wow series, which is running not only during March, Women’s History Month, but throughout the year, because she selflessly promotes so many others, and I thought it was time to shine a spotlight on her. Thank you Susan for all you do for our industry and for women. Learn more about her.