I am so excited to present this free webinar on April 9 at 12pm ET on how to use LinkedIn effectively with Frank Ramos (who is LinkedIn famous as far
How to Create a Realistic Plan for Business Development
It’s so easy to put off business development and marketing – especially now when we are still social distancing. But it’s actually never been more important to invest in your
Case Study on How I Increased a Law Firm’s Presence on LinkedIn
LinkedIn presents an excellent opportunity for lawyers in every practice area and industry to share useful and engaging content with potential and current clients.
Because LinkedIn gives you access to
Women Who Wow: Alice Simons
Alice Simons is a marketing, communications and business development professional with more than 20 years of experience in the for- and non- profit sectors.
In her current role as Marketing Communications Manager at national boutique consumer and commercial financial services compliance law firm Hudson Cook, she plans and executes strategic marketing campaigns, including digital content marketing, brand management, PR and client outreach.
She began her career in non-profit annual fund development roles at the New York Philharmonic and Mann Center for the Performing Arts before transitioning to a marketing role at a consulting/law firm. In 2018, she became the first in-house marketer at Hudson Cook.
Alice is a lifelong volunteer for various community organizations, including Special Olympics, the Annapolis Opera and Annapolis Film Festival. She currently serves as member-at-large on LMA’s Baltimore Local Steering Committee and on the Marketing and Business Partner Committees for the American Financial Services Association.
Learn more about her in this Women Who Wow profile.
How to Build Stronger Relationships With Your Clients That Inspire Referrals
So much of business is based on referral networks and word of mouth. People do business with people they like. People refer business to people they like and trust. It’s
Join Me and Other Women Who Wow for a Webinar on 3/24 on How Women Can Develop and Promote Their Personal Brands
March is Women’s History Month, and we can’t think of a better way to celebrate the accomplishments of women past, present and future, than by hosting our first Women Who
Easy But Impactful Ways to Stay in Touch With Your Professional Network
It’s so easy to be forgotten today when we are not seeing each other in person on a regular basis.
That means the onus is on you to maintain relationships
How to Optimize Your LinkedIn Company Page for Success
Right now, online networking is the most important tool we have to stay top of mind with clients, prospects, employees, alumni, the media, recruits and others who are interested in updates about your company and its people.
In many ways, your LinkedIn company page is a second company web site, and because LinkedIn is the world’s largest professional network where many people go directly for information and research, it may be even more important than your actual web site.
Your company page gives you a platform to post information about what you do and promote important news, insights, events and services. It’s one of the most powerful online marketing tools for companies of any size if you consistently post and engage with your followers.
In order to maximize your LinkedIn company page, you’ll need to do three things:
- grow your company page followers,
- drive awareness of your page, and
- post content that helps and educates others.
Regardless of how many followers you have, you have to keep them engaged with helpful posts or they will lose interest and your content won’t appear in their news feed. You can do this by regularly posting helpful, non self-boasting content to provide value to your followers.
Here’s how:
Why and How to Create a Meet the Team Social Media Campaign at Your Organization
Implementing a Meet the Team social media campaign is a good idea for any company, both large and small.
These posts are evergreen content – meaning they can be used
LinkedIn Don’t: Using The Who Viewed Your Profile Tool as a Reason to Connect
Here’s a LinkedIn don’t for you that recently happened to me for the first time and was one that I personally found creepy. It was someone using the “I saw