I am working with a client on ensuring we have thought of everything when it comes to preparing for the majority of employees working from home during the coronavirus crisis.
Hashtags are great tools to help your content become discovered and to build your brand and business (especially on LinkedIn), but only if you know how to use hashtags and you use the right ones.
If you’re writing about the coronavirus on LinkedIn, you should be using hashtags so your content can be amplified and have a stronger impact.
But first off – what is a hashtag? Just like on Twitter or Instagram, a LinkedIn hashtag is any combination of letters, number or emoji that follow the # symbol such as #coronavirus. Any spaces or symbols used within the tag will break the link, so that means you can’t include apostrophes, commas, exclamation points or hyphens in your hashtag.
Hashtags help users find content on a specific topic. If you add hashtags to your posts, they’ll help you get discovered by other users, including those not connected to you (2nd and 3rd degree connections). This is because individuals now search for content under hashtags and click on the hashtags in posts. In addition, you can follow hashtags on LinkedIn, meaning that posts containing the ones you have selected will appear in your news feed.
I’ll be honest that working from home is not something I love to do – for starters, I like to be around people, to exchange ideas and interact, and then
Karen Kahn, is the Founder and Managing Partner of Threshold Advisors, LLC, as well as a certified coach, psychologist and consultant.
I just had to meet Karen after my mentor Wendy Bernero gave me Karen’s book to read.
The book, Daunting to Doable, helps lawyers become successful at developing relationships and business through a series of small, daily actions that can be woven into the typical flow of your personal and professional life.
I have used principles from the book in everything I’ve done since meeting Karen five years ago.
Karen is a Women Who Wows for many reasons, including pivoting into this career later in life, showing us all that it is never too late to do what you love. She is also humble, kind and generous with her time and advice. Learn more about Karen.
With everything going on in our world right now I wanted to repost an article I wrote about kindness. Because I think kindness would benefit us all as I see
I’m often asked how do you know if your social media efforts are working, and other than resulting in new business, which may take time to materialize, there are other
While many firms are content producing powerhouses, disseminating client alerts, thought leadership pieces, social media posts and other information daily via the many distribution channels with which they engage their target audiences, they often fail to really think about the how, what, when, where and why of the content they are creating and how it will actually benefit their clients and other influential readers.
These firms are on content autopilot, just going through the motions to churn out thought leadership pieces as efficiently as possible, often because that’s just the way their firm does things or because they don’t want to question a partner or someone more senior to them or because there is pressure to get things out the door to be competitive with another firm.
If you find yourself in this position, take a moment to give yourself a “content time-out” in order to really think about why you are doing what you are doing. If it doesn’t make sense with your brand and business development goals, immediately change course.
Taking the time to ensure that your content marketing and your business development strategies are completely aligned will enable you to create more focused, client-centric content that will better engage with your target audiences and lead to new business and the retention of clients.
Remember that the goal of content marketing is not just about populating your social media feeds with a steady stream of content. Rather, the goal is to use content as a differentiator to help position your lawyers and your firm as thought leaders, which will help to keep you top of mind with key individuals for when they have a matter that fits your background. It’s always about quality versus quantity.
Here are some ideas to take your content strategy to the next level.
Despite coronavirus fears, we still had a good turnout of attendees at my New York City Bar Association program for small law firms and solo practitioners last night on how
Business can come from any and everywhere. Everyone you meet could be a potential client, referral source, job lead or just someone who can help you at some point. This
I’m often asked how to make a real impact on your branding and business development efforts with social media and it’s really quite simple to do so – and often