LinkedIn is now offering a new feature on a rolling basis to its users – photo tagging (or mentions as some call it).

I noticed that I had the ability to do it today for the very first time and it was very exciting, making me a true LinkedIn geek.

Tagging people in LinkedIn photos (on both an individual and company level) encourages more engagement with your images and content. It also is the norm on other social media platforms, such as Facebook, Twitter and Instagram. It helps to to make your content more powerful because posts with images do better than those without and by tagging key individuals in those posts, you’ll have higher engagement on those posts.

When you tag someone in a photo on LinkedIn (to do it, just use the @ sign and type in their name – you can see an example of a completed post on the right), they will receive a notification (in the notification section and/or via email depending on their settings) that you added them and this tagged photo becomes linked with the associated user’s LinkedIn profile. Viewers can click on the connection’s name to navigate to their profile. You can tag up to 30 people per photo (wow!).

Some helpful facts about photo tagging on LinkedIn:

1. A LinkedIn member doesn’t need to be connected with you as a first degree connection in order tag you or to be photo tagged by you.
2. As the author, you can remove tags at any time after you create a post.
3. You can remove tags of yourself on any post at any point.