I get a lot of questions on whether to accept a LinkedIn connection request from someone you don’t know well or don’t know at all. My thoughts on this is
Should I Accept a LinkedIn Request from Someone I Don’t Know or Don’t Know Well?
How to Effectively Use Holidays to Your Advantage in Your Social Media and Content Marketing Strategy
Using the holidays in your social media strategy is a clever way to outshine your peers. You can demonstrate that you are a good corporate citizen and show that your
Showing Gratitude Toward Others – A Note That Touched Me
I love helping people maximize social media for their branding and business development goals, and I often speak to legal marketers about social media and content at various conferences. I
Evergreen Content: How to Use the Holidays to Your Advantage in Your Social Media Strategy
In this article, I explore how to use the holidays in your social media strategy to fill in gaps in your content calendar throughout the year.
Every holiday is
LinkedIn 101: Master LinkedIn Profile Basics, Build Your Brand and Generate Leads
The quieter days of summer are a great time to make enhancements to your marketing and business development efforts – especially when it comes to your LinkedIn profile. A robust
Member Recap of my 2019 LMA Annual Conference Session on How to Align Your Social Media Strategy with Your Business Development Goals
Thank you to 2019 LMA Annual Conference attendees Sarah Blanchard and Catalina Castro for writing a terrific recap of my LMA19 Annual Conference Session on “Beyond Branding: Aligning Social
Why Good is Sometimes Good Enough When it Comes to Content Creation
So many lawyers are perfectionists, which psychologists define as striving for flawlessness and setting overly high-performance standards. This can really derail them when it comes to content creation because they
What You Need to Know About the New LinkedIn Company Page Tool: Grow Your Page Audience
If you are the page administrator of a LinkedIn Company page, you may have seen a new option recently pop up on the administrator tool page – the option to
20 Ways Lawyers Can Build Stronger Professional Brands – Starting Right Now
In today’s saturated and competitive legal market, it’s just not enough to be the very best at what you do, sitting behind your desk churning out work day in day
Why You Should Always Resize Images for Social Media Use and How to Easily Do It
An important part of your social media strategy should be to always post a visual with a piece of content. Why? Because it brings social posts to life and helps