I realized my LinkedIn account was hacked yesterday when I got a notification that someone canceled the LinkedIn event I set up for the webinar I’m hosting on Thursday causing
How to Protect Your LinkedIn Account From Hackers
Three New LinkedIn Features to Incorporate Into Your LinkedIn Strategy
Over the summer LinkedIn introduced some cool new updates and tools you should incorporate into your LinkedIn strategy, which will help enhance your visibility and business development efforts.
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Seven Ways to Incorporate Evergreen Content Into Your Social Media Strategy
The quality not the quantity of your posts should always be your primary focus when crafting social media content, but it’s not always easy to generate a steady stream of
Women Who Wow: Sylwia Jenner
Frankfurt-based Sylwia Jenner is the Founder of Concepts4Leaders, a strategic marketing and business development firm that helps lawyers and law firms to grow with modern marketing and business development
Should You Post Content to LinkedIn on the Weekend?
Should you post on LinkedIn on the weekend? I say yes.
Since LinkedIn is a professional network, it makes sense that the optimal time to post is on weekdays during
Why Marketing Yourself Is So Important Today
You can be the best at what you do but it doesn’t matter if nobody knows it outside of your small circle.
Marketing is the best investment you can make
How to Effectively Build Stronger Relationships with Your Alumni That Can Lead to New Business and More
If your alumni relations program is not a priority for your marketing, recruiting and business development efforts for 2022, it should be!
Here are some ideas for how to creatively
Why Selecting the Right Company Swag is so Important for Your Business and Brand
I recently went to use a pen that I got at a conference from a law firm service provider. It’s my favorite pen. It writes perfectly, it never leaks, it
How Lawyers Can More Effectively Promote Their Best Lawyers and Super Lawyers Award Wins
After working in law firms for more than 20 years, here’s what I’ve learned about writing better social media posts to promote your lawyer rankings such as Best Lawyers and
How to Use LinkedIn’s Newest Posting Feature – Adding Outbound URL Links to Your Posts
In what could be one of the most exciting LinkedIn updates in a long time, we can now add clickable outbound links to LinkedIn posts.
That means no more needing