Content marketing takes time and effort, but staying top of mind with your target audiences is a key goal to marketing and business development – and providing value-added content is
How to Be More Successful with your Content Marketing Efforts
Content marketing can take up a lot of time and effort. I wanted to share some ideas on what actually can make your content marketing efforts successful and worthwhile –
How to Create Social Media Posts That Show Real ROI
I’m often asked how to develop a social media strategy aligned to business development goals, so I thought I’d share a few ideas that I hope inspire you.
- Partner with
Join Me on November 7 for the New York City Bar’s Small Law Firm Symposium
I’m thrilled to once again present a session at the New York City Bar’s Small Law Firm Symposium, which will be held on November 7. This year I will be
How Small Actions Can Yield Big Benefits In Your Marketing & Business Development Efforts
Sometimes the small things right in front of us, by nature easy to do, are the smartest things to advance your marketing and business development efforts. Though these actions may seem small, they can be incredibly rewarding. Sometimes all it takes is picking up the phone or crafting a thoughtful email or just letting Google work for you.
Here are some easy, “low hanging fruit” ideas that can lead to success:
Sneak Peek Q&A with LMA Northeast Regional Conference Keynote Speaker James Kane
As co-chair of the 2019 LMA Northeast Regional Conference, I was so excited when James Kane agreed to be our keynote speaker. I have had a huge professional crush
Why You Should Say Yes to LinkedIn (and Six Easy Ways to Engage with Your Connections)
LinkedIn enables you to quickly build and grow relationships, strengthen your brand, and stay top of mind with key individuals in your professional network regardless of where they live. The
Little Actions to Take to Help you go the Extra Mile in Your Business Development and Marketing Efforts
I wanted to share a few thoughts for some little things you can do in your marketing efforts to go the extra mile and stand out from competitors.
When you’re
What To Do When You’re Suffering from ‘Content Paralysis’ – Thought Leadership Project Podcast w/Stefanie Marrone
I was thrilled to recently be a guest on Jay Harrington’s terrific podcast “The Thought Leadership Project.” In my episode, we discuss content paralysis, which is the concept of when
Networking Best Practices Designed to Generate Business and Enhance Your Brand
I was thinking a lot about networking today as I worked on a project for the lawyers at my firm who are participants in our pipeline business development program where we meet monthly and discuss lead generation and client retention, as well as branding strategies. It’s open to lawyers of all levels – from the most junior to the most senior – proving that you are never too young or old to start building your book of business.
I put together some thoughts for them and an exercise for them designed to help them build their professional network, and I thought I would also share it with you in case it was helpful in expanding your networks too.