LinkedIn continues to be the most important social media channel for business development. LinkedIn enables you to quickly build and grow relationships, strengthen your brand, and stay top of mind
Recap of the New York LMA MarTech Program on Getting Your Lawyers to Link in to LinkedIn
Last night I presented a program on how to encourage lawyers to use LinkedIn more effectively for the New York LMA MarTech SIG Group.
It was my first time back
15 Reasons Why Your Law Firm Should Use Social Media
I’m often asked by law firm marketers how they can make the case for why their lawyers and firms should use social media or why it’s worth the time or
What’s on my LinkedIn Wish List Today
Hey LinkedIn, you’ve been making great strides for your users, but the holidays are coming and there’s so much more you can do to hit some major pain points. Here’s
How to Ensure Your Firm’s Social Media Strategy Supports Your Business Development Goals
You only have four months to make a real difference in your business development and marketing efforts from now until the end of the year. Social media success is so
Simple Ways to Use LinkedIn to Grow Your Brand and Network
LinkedIn is the lowest hanging fruit for keeping your professional network warm. It takes little time and effort to use the platform to build your brand and generate leads. Case
Catch Me on the Road – Upcoming Fall Speaking Engagements
As summer winds down, I’m happy to report that you’ll be able to catch me on the speaking circuit in a number of cities this fall. Some of the dates
The Three Components of a Strong LinkedIn Presence
Always remember with LinkedIn that there are three equally important components to your profile and your presence on the platform:
- building and maintaining a strong, optimized profile
- making strategic connections
New LinkedIn Company Page Enhancements You Need to Know About
LinkedIn has been busy making updates to its company pages with new features to help businesses drive awareness, engage with followers and bring in leads. The platform is prioritizing content
How to Align Your Social Media Strategy to Your Business Development Goals
Developing a social media strategy aligned to your business development goals is critical to ensuring that your content supports your big picture growth efforts, so I wanted to share a