Content marketing can take up a lot of time and effort. I wanted to share some ideas on what actually can make your content marketing efforts successful and worthwhile –
How to Be More Successful with your Content Marketing Efforts
How to Create Social Media Posts That Show Real ROI
I’m often asked how to develop a social media strategy aligned to business development goals, so I thought I’d share a few ideas that I hope inspire you.
- Partner with
Join Me on November 7 for the New York City Bar’s Small Law Firm Symposium
I’m thrilled to once again present a session at the New York City Bar’s Small Law Firm Symposium, which will be held on November 7. This year I will be
Why Your Firm Needs JD Supra to Extend the Reach of Your Content
When it comes to content distribution and amplification, I really do get by with the help of my friends.
Many law firms (and their lawyers) invest considerable time writing great content, but are disappointed by the results. Either their thought leadership efforts don’t lead to new business, or they fail to garner media attention or the attention of clients/prospects.
This isn’t necessarily because the content is poorly written. Often it is simply because not enough of the right people, your target readers, have the chance to see the work. Fact is, we operate in a competitive and saturated market and simply getting someone to open your email and read your content is very difficult.
So, what can you do to stand out from your peers?
Bring in the special forces to take your content efforts to the next level. If you are at a small-or mid-size firm, like I am, with less content than Big Law competitors and a smaller in-house team, you definitely need JD Supra to support your efforts.
How Small Actions Can Yield Big Benefits In Your Marketing & Business Development Efforts
Sometimes the small things right in front of us, by nature easy to do, are the smartest things to advance your marketing and business development efforts. Though these actions may seem small, they can be incredibly rewarding. Sometimes all it takes is picking up the phone or crafting a thoughtful email or just letting Google work for you.
Here are some easy, “low hanging fruit” ideas that can lead to success:
What You Need to Know About a New LinkedIn Company Page Tool – LinkedIn Pages Employee Notifications
If you are a LinkedIn company page administrator, you now have a new tool available called LinkedIn Pages Employee Notifications to easily let your employees know when you’ve posted an
Why You Should Say Yes to LinkedIn (and Six Easy Ways to Engage with Your Connections)
LinkedIn enables you to quickly build and grow relationships, strengthen your brand, and stay top of mind with key individuals in your professional network regardless of where they live. The
Little Actions to Take to Help you go the Extra Mile in Your Business Development and Marketing Efforts
I wanted to share a few thoughts for some little things you can do in your marketing efforts to go the extra mile and stand out from competitors.
When you’re
What To Do When You’re Suffering from ‘Content Paralysis’ – Thought Leadership Project Podcast w/Stefanie Marrone
I was thrilled to recently be a guest on Jay Harrington’s terrific podcast “The Thought Leadership Project.” In my episode, we discuss content paralysis, which is the concept of when
Recap of the New York LMA MarTech Program on Getting Your Lawyers to Link in to LinkedIn
Last night I presented a program on how to encourage lawyers to use LinkedIn more effectively for the New York LMA MarTech SIG Group.
It was my first time back