As we are in the midst of the COVID-19 outbreak, online networking has never been more important to stay top of mind and build connections.

There are three essential building blocks of LinkedIn – your profile, your connections and your interaction on the platform. I find that many professionals focus on the first one – creating a strong profile, but they don’t take it to the next level by strategically building their network (meaning sending and accepting connection requests) and maintaining a consistent presence through liking, commenting and sharing posts.

Here are some ways you can fire on all cylinders when it comes to strengthening your LinkedIn presence. Remember that LinkedIn is where business professionals gather, do research and look for information especially now.

Strong relationships are the foundation of business development success in every industry during normal times and especially right now as we face the coronavirus together.

Lawyers especially need to invest

I am working with a client on ensuring we have thought of everything when it comes to preparing for the majority of employees working from home during the coronavirus crisis.