When it comes to content, being sensitive to current market conditions and disseminating content and programs that are designed to inform your clients and help them navigate this unprecedented time should be your only guiding principle.

Here are a few things not to do right now during the pandemic when it comes to content and

As we are in the midst of the COVID-19 outbreak, online networking has never been more important to stay top of mind and build connections.

There are three essential building blocks of LinkedIn – your profile, your connections and your interaction on the platform. I find that many professionals focus on the first one – creating a strong profile, but they don’t take it to the next level by strategically building their network (meaning sending and accepting connection requests) and maintaining a consistent presence through liking, commenting and sharing posts.

Here are some ways you can fire on all cylinders when it comes to strengthening your LinkedIn presence. Remember that LinkedIn is where business professionals gather, do research and look for information especially now.
Continue Reading How to Quickly Build Your LinkedIn Network

Writing is my outlet – can you tell? It keeps me busy and less stressed. Helping others helps me.

That being said, here’s my latest JD Supra article on why your LinkedIn company page is so important especially right now as we are relying on social media to stay connected to others both personally and

I know so many of you feel out of sorts right now. Me, too. Our daily routines have been thrown a huge curveball, but this is not the time to stop marketing yourself, or your firm.

In fact, you want to be top of mind, and you can easily do that through the many online

Strong relationships are the foundation of business development success in every industry during normal times and especially right now as we face the coronavirus together.

Lawyers especially need to invest in relationships to attract and keep their clients. This can still be done during the current pandemic through calling instead of emailing, online resources

I am working with a client on ensuring we have thought of everything when it comes to preparing for the majority of employees working from home during the coronavirus crisis.

Some firms have completely shifted to a remote working model, which means you likely do not have a receptionist manning the phones, especially small- and