Writing is my outlet – can you tell? It keeps me busy and less stressed. Helping others helps me.

That being said, here’s my latest JD Supra article on why your LinkedIn company page is so important especially right now as we are relying on social media to stay connected to others both personally and professionally. I also offer how ideas you can enhance and optimize your company page now during this pandemic and later as we recover and return to some sense of normalcy.

By the way, I believe every business should have a company page whether you are the only employee or you have been around for 20 years without one. Now is the time to embrace social media.

Right now, online networking is the most important tool we have to stay top of mind with clients, prospects, employees, alumni, the media, recruits and others who are interested in updates about your company and its people.

In many ways, your LinkedIn company page is a second company web site, and as LinkedIn is the world’s largest professional network where many people go directly for information and research, it may be even more important than your actual web site.

Your company page gives you a platform to post information about what you do and promote important news, insights, events and services. It’s one of the most powerful online marketing tools for companies of any size if you consistently post and engage with your followers.

In order to maximize your LinkedIn company page, you’ll need to do three things:

  1. grow your company page followers,
  2. drive awareness of your page, and
  3. post content that helps and educates others.

Regardless of how many followers you have, you have to keep them engaged with helpful posts or they will lose interest and your shares won’t appear in their news feed. You can do this by regularly posting helpful, non self-boasting content to provide value to your followers.

Here’s how: Read the full article.