What is the secret sauce to effective social media content?
I always use the following principles to guide me when creating my personal social media posts, company posts and any
Breaking LinkedIn News: LinkedIn Stories Is Now Available to Company Pages in the United States
I have some major LinkedIn news to report – company pages in the U.S. can now use LinkedIn Stories starting today.
If you’re a LinkedIn geek like me, you’ve been
Why You Shouldn’t Believe Everything You See on Social Media
It’s important to keep in mind that so many people only post their perfect moments on social media, creating an illusion that they have a perfect life both professionally and
10 Things You Must Do on Social Media Before You Post Anything
I see a lot of people and organizations post content to social media without having a strategy or goals in mind.
What winds up happening is that the posts aren’t
How You Can Turn One Piece of Content Into Other Unique Formats
So many organizations and individuals spend lots of time creating great content but then they post it once to their web site and social media (I call this “one and
LinkedIn Launches Stories Feature in U.S. – Here’s What You Need to Know
This is a big day for LinkedIn users.
LinkedIn Stories launched today in the United States bringing a professional twist to the 24-hour stories format. As with many of its
How Entrepreneurs Can Avoid Making Social Media Mistakes That Can Damage Their Brands
Being an entrepreneur is a great way to make your mark, pave your own path while being your own boss. Especially if you can identify a need in the market
What to Say on Social Media When You Have Nothing to Say: Create a Campaign Focused on Highlighting Your Key Employees
Here’s an idea for what to say on social media when you’re running low on things to say.
A great idea to reuse and repurpose your content (and headshots) is
Join Me on September 22 for an LMA Tech Midwest Panel on 10 Pandemic Friendly LinkedIn Tips Your Lawyers Need to Know
Every few years I get the opportunity to speak with my friend and industry leader Adrian Dayton on a social media panel. This is the year!
Join me and Adrian
Six Questions to Ask Yourself Before You Post Anything to Social Media
Do you have a social media strategy? Do you have a social media editorial calendar? Do you plan out your posts in advance?
Most importantly, do you know WHY you’re