Hey lawyer friends – join me on March 22 for a New York City Bar Association evening program on “How to Use LinkedIn for Lead Generation and Client Retention” from
Stefanie Marrone helps law firms and legal service providers effectively tell their stories and find their unique voices. She has worked at some of the most prominent law firms in the world, developing and executing global revenue generating, business development, internal and external communications strategies, including media relations, branding, multi-channel content marketing and thought leadership campaigns. She has particular experience in helping B2B companies and their employees effectively utilize social media platforms such as LinkedIn, Twitter, Facebook and Instagram for business development, revenue generation and visibility.
Stefanie advises law firms of all sizes, professional service firms, B2B companies, recruiters and individuals on the full range of marketing and business development consulting services designed to enhance revenue, retain current clients and achieve greater brand recognition. She also serves as outsourced chief marketing officer/marketing department for small and mid-size law firms.
Over her 20-year legal marketing career, she has worked at and with a broad range of big law, mid-size and small firms, which has given her a valuable perspective of the legal industry.
Connect with her on LinkedIn, Twitter, YouTube, Instagram, sign up for her email list and follow her latest writing on JD Supra.
LinkedIn makes enhancements all the time to its platform and my biggest caveat is that they don’t usually tell users when they make updates.
Sometimes they will post an announcement…
Thank you to everyone who attended my LinkedIn master class in Boston today at Greenberg Traurig. It was a great sold out group of legal marketers who were eager to…
I read a concerning article in Social Media Today about the personal information Facebook captures on its users. 
They’re sharing way more information than I suspected, but it makes sense…
Women can be brutal to each other in and out of work.
Sometimes I feel like I’m still in high school even though I’m in my early 40s. This is due to the way I’ve been treated by certain women in my professional and personal life. Bullies from junior high and high school often grow up to become bullies in the workplace (as well as outside of work), resulting in many of us finding ourselves in situations that are unfortunately similar to our dark days of adolescence. The worst part – these mean girls are much stronger and vindictive.
Every single one of us has mean girl tendencies from time to time.
Sometimes it’s due to peer pressure. Sometimes it’s because something about them makes us feel bad about ourselves. I’m certainly not proud of it but I can own up to it. Why are we mean to other women when we should be supporting other women and having each other’s backs?
When a woman feels threatened, insecure or just dislikes another woman, she can engage in damaging actions, such as backstabbing, gossiping, purposely excluding someone from a meeting or social functions, sabotaging, taking credit for someone’s work or helping to push someone out of a job or a social circle. Maybe you’ve experienced some of these behaviors by another woman in the workplace or even in your personal life. Please know that you aren’t alone.
I call this the dark side of female relationships.
I read a terrific article in Forbes on six words business professionals should eliminate from their professional vocabulary to elevate your brand, especially when you’re interviewing. Women especially use some…