When it comes to social media posts, how you say it is just as important as what you say.
Here are six ways to structure your LinkedIn posts to
Seven Ways to Structure Your LinkedIn Posts to Get More Views and Engagement
30 LinkedIn Social Media Content Ideas You Can Post Today
I know many of you want to be more active on social media but you aren’t sure where to start. Or when you do post content on the right social
Why We Need Strong Female Friends in Our Lives
Everything in life – personally and professionally – centers around cultivating relationships. Relationships are the key to everything. And that goes for who you choose as your female friends, especially
How to Effectively Keep in Touch with Your LinkedIn Connections
Online networking has never been more important than it is today. It’s become one of the primary ways in which we connect with and stay top of mind with our professional contacts.
You should always keep your network “warm” and your LinkedIn connections updated because at some point, you will need them.
Here’s a plan for how build and maximize your LinkedIn presence now and in the future.
How to Effectively Repurpose Your Video and Webinar Content
Videos and webinars take a long time to prepare, so it’s important to get as much value as you can from them, especially so they work as a lead magnet and client retention tool.
For the most part, people don’t want to watch your one-hour long webinar once it’s happened even if the content is great. They’re busy and they don’t have the time. If you are able to offer educational credit for the webinar, you may still drive traffic to the content, but it probably won’t draw a Game of Thrones like audience. That being said, you can still reuse them. Here are some ideas on how to repurpose your webinars and video content.
How to Easily Customize Your LinkedIn Profile URL
Your default LinkedIn URL is long and full of numbers and other characters, which is not very user friendly or easily shared with your network.
The main point of LinkedIn
What to Do When Your To-Do List is as Long as a CVS Receipt
Have you ever gone to CVS and bought two things and walked out of the store with a foot-long receipt? It always makes me chuckle.
Do you know what doesn’t
15 Ways Law Firms and B2B Companies Can Reignite Their Marketing Efforts During Downtime
A lot of people are on spring break this week – but you shouldn’t take a break from marketing. In fact, there is so much opportunity to stand out as others sit on the beach or during any kind of vacation during the year.
Whenever you take some time off – or business is slow – here are some things you can do with your downtime to continue to develop your marketing and business development efforts.
Even if you have enough clients now, don’t pull back on marketing when things are going well, as anything can happen.
Because legal services are not an impulse purchase and companies retain outside legal counsel when they need legal representation, you should always be marketing yourself and your firm to stay top of mind with prospective clients and referral sources.
Strong marketing is about building relationships by providing value.
Also, marketing is not just for client or business development.
It can help you stay top of mind with the media, help you build your personal brand, obtain speaking engagements, board appointments, article writing opportunities – and so much more.
Here are some ideas on how law firms and B2B companies and their employees can reignite their marketing and business development efforts when they have downtime.
What Companies Should Post on Social Media About Ramadan, Passover and Easter
It’s not often that a major holiday from three faiths happen on the same weekend – in fact it’s a synchronicity that only occurs every 33 years according to the
Three LinkedIn Algorithm Secrets That Will Help Improve the Performance of Your Posts
I wish achieving success on LinkedIn was just about writing great posts. There is so much more to it, and the more you know about LinkedIn’s algorithm, the more you