Educational webinars are one of the most effective forms of marketing for generating leads, promoting your business and its employees, and boosting conversions for professional service organizations.
Here are some
This morning I took a long walk in the snowfall during which I came up with a few work-related ideas that I can’t wait to implement.
I find that some
When it comes to Valentine’s Day, B2B companies CAN create content too.
Valentine’s Day doesn’t have to only be about flowers, boxes of chocolate or romantic dinners.
It’s completely appropriate
Are you struggling when it comes to what to write on LinkedIn or on other social media channels? Well you’re not alone. It’s easy to lose your focus or not
There are two new LinkedIn features that will make your LinkedIn experience more efficient and effective. Watch the video and read below for more.
One is the bell 🔔 notification
In this installment of Women Who Wow, learn more about Diana Lauritson, a legal marketer and volunteer leader in the Legal Marketing Association.
Diana has had a versatile career and spent several years working in government and public affairs before entering the legal industry.
In addition to legal, her background in business development, marketing, communications, and community relations encompasses a variety of industries and areas, including higher education, management consulting, trade associations, and nonprofits. She is passionate about diversity, equity, inclusion, civic engagement and alternative dispute resolution.
Lindsey Bombardier is the Director of Business Development and Marketing at Lenczner Slaght. She manages a talented group of professionals and works closely with the firm’s management committee, lawyers and business team members to enhance client development and drive brand awareness. She is also responsible for internal communications and is an active member of the firm’s Business Continuity Committee, Equity, Diversity and Inclusion Committee and Innovation Hive™.
Lindsey is a longtime director of the Legal Marketing Association, Canada Region. She is the co-creator of LMANext, a program supporting the next generation of legal marketers. Before joining Lenczner Slaght, Lindsey worked for nearly a decade at one of Canada’s largest law firms.
Follow Lindsey on LinkedIn.
A few weeks ago, I tried my very first LinkedIn poll and the engagement was through the roof. I had heard these types of posts did very well because people are inclined to engage with posts where you ask for their opinions.
LinkedIn polls help to initiate conversations, engage with your connections, serve as the basis of an article, help you come up with a future webinar or article topic, and keep you top of mind with your network.
With a LinkedIn poll, you ask a question and then give a few multiple choice possible responses from which people can choose.
People can write another answer in the comments so it also fosters discussion. I’ll publish the results of the poll I did soon, but in the meantime, let’s delve into how to create a LinkedIn poll.
Here’s how to do it (PS – it’s super easy and you can do it from your profile page, a group or a LinkedIn company page if you are an administrator).
Over the years I’ve learned a lot about what works and what doesn’t when it comes to LinkedIn from my own experiences and trying out different kinds of posts.
Just
Have you ever wanted to make sure that you never miss a LinkedIn post by certain people in your network?
Well there’s a new feature on LinkedIn that now enables