If you want to raise your profile and have more success in marketing yourself and your company, here’s a five-step formula to raise your visibility and ensure you get more
Have you heard the saying don’t put all your eggs in one basket? Well it’s so true for business professionals, especially lawyers.
Diversifying your client base is crucial for lawyers.
What can being on social media (specifically LinkedIn) do to help law firms and their lawyers? Well for starters it can:
This is the first installment of my Lawyers Who Lead series, which will feature insights and advice from a broad range of lawyers, and will showcase their career paths and what they think it takes to be successful as a lawyer today.
I’m excited to feature Daniel (Dan) Shulman in the Lawyers Who Lead series. Chicago-based Dan is an experienced intellectual property litigator and appellate lawyer at Vedder Price.
Dan brings a unique perspective and client-focused approach to his practice honed by over a decade serving as in-house as chief IP counsel for a multibillion-dollar conglomerate holding thousands of worldwide patents and trademarks.
In his bio, I love that Dan says his approach to his clients follows the Golden Rule – he treats his clients the way he expected to be treated by his own outside counsel. You can read Dan’s full bio and connect with him on LinkedIn.
Read more about Dan and his career path.
Leslie Valenza is a communications professional with 15 years of legal marketing experience. As a vice president at Poston Communications, she manages the development of a range of knowledge-based content for law firm and other professional services clients, from awards submissions to blog posts and bylined articles, to website copy and video scripts, along with other digital media materials.
Before joining Poston Communications, she worked for nearly 10 years at an Am Law 100 firm where she collaborated with leaders to elevate the firm’s brand in key markets and industries as the manager of media relations.
Prior to that role, Leslie worked at a strategic communications firm.
Leslie is a member of the Legal Marketing Association’s Mid-Atlantic Region Newsletter Committee. She has volunteered for a range of nonprofit organizations, including the American Cancer Society, RaiseAChild and the Los Angeles Diversity Film Festival, for which she led the organization’s first East Coast event.
She lives in Richmond, Virginia, with her husband and daughters.
Learn more about Leslie in this Women Who Wow profile and connect with her on LinkedIn.
If you want a compelling reason about why you should start using LinkedIn today – here it is.
LinkedIn has high domain authority so you WILL be found in all
When is the right time to start using LinkedIn more? Or to start posting on LinkedIn?
Welll how about today or this week?
Don’t put it off any longer.
If your LinkedIn posts aren’t getting many likes or a lot of engagement, I have a tip that will almost always help you increase your engagement and reach.
Try ending
If you haven’t turned on Creator Mode on LinkedIn, now is the time to do it.
Especially if you are a content creator and especially if you are trying to
“What’s the difference between following and connecting with someone on LinkedIn?”
I am often asked this question, and so I thought I would dedicate a blog post to it, in