If you’re ready to invest in your marketing efforts but aren’t sure where to start, focus on tactics that will have a strong impact on your brand building and business
15 Easy Ways to Build Your Brand and Business Today
How to Ensure Your Social Media Efforts Don’t Lag Behind Your Competitors
Does it feel like your social media efforts are lagging behind, like you’re in the prehistoric area roaming around with the dinosaurs?
Last weekend I went to the American Museum
Eight Ways to Make Sure Your Marketing Efforts Don’t Feel Like Groundhog Day
Well, it’s Groundhog Day… again and Punxsutawney Phil has spoken: Six more weeks of winter await us.
Groundhog Day comes from a German legend that if a furry rodent sees
12 Marketing Actions to Take During Downtime
The end of the year is approaching but you shouldn’t take a break from marketing yourself and your business. In fact, there is so much opportunity to stand out as
Why Email Marketing Needs to Be at the Top of Your Marketing Strategy
There is no better direct way to reach clients and prospects (if your contact list is updated and segmented) than email.
Why? Because it puts the content directly into their
Three Essential Things to Do on LinkedIn Today
It’s never been more important than it is today to create, maintain and build a consistent presence on LinkedIn. It’s an essential part of your personal brand.
Whether you use
How to Effectively Build Stronger Relationships with Your Alumni That Can Lead to New Business and More
If your alumni relations program is not a priority for your marketing, recruiting and business development efforts for 2022, it should be!
Here are some ideas for how to creatively
Why It’s Important to Cultivate Your Alumni Network
In 2007, I joined a young, entrepreneurial firm, McKee Nelson. In two short years there I learned more than I ever could have imagined. The market was booming and the
How to Create a Marketing Strategy For a Law Firm Merger
Given the high rate of M&A activity in law firms, it is likely that you will be involved in an acquisition at some point in your career.
I have –
How to Build a Commenting Strategy on LinkedIn
A quick and easy way for you to start building your brand on LinkedIn and dip your toes into posting, but not quite posting is to build a commenting strategy.