There is no better direct way to reach clients and prospects (if your contact list is updated and segmented) than email.
Why? Because it puts the content directly into their
Why Email Marketing Needs to Be at the Top of Your Marketing Strategy
Three Essential Things to Do on LinkedIn Today
It’s never been more important than it is today to create, maintain and build a consistent presence on LinkedIn. It’s an essential part of your personal brand.
Whether you use
Why Marketing Yourself Is So Important Today
You can be the best at what you do but it doesn’t matter if nobody knows it outside of your small circle.
Marketing is the best investment you can make
How to Effectively Build Stronger Relationships with Your Alumni That Can Lead to New Business and More
If your alumni relations program is not a priority for your marketing, recruiting and business development efforts for 2022, it should be!
Here are some ideas for how to creatively
Why It’s Important to Cultivate Your Alumni Network
In 2007, I joined a young, entrepreneurial firm, McKee Nelson. In two short years there I learned more than I ever could have imagined. The market was booming and the
15 Practical Marketing Actions to Take in August
August is not a time to stop marketing yourself or your business. In fact, why not focus on branding and business development when everyone else isn’t? You can use this
20 Ways to Build Your Brand and Ramp up Your Personal Marketing During Downtime
Is your engagement down on social media, email opens, webinar attendance and in your marketing efforts in general? Mine is too – don’t stress about it. It’s summer, so it’s
Eight Effective Ways to Enhance Your Social Media Presence
People often ask me how they can become stronger social media marketers both for themselves and their companies.
I always say that it’s not hard to do IF you are
The One Marketing Tactic Law Firms and Lawyers Need to Start Doing Today
The tactic law firms and lawyers must incorporate into your marketing strategy… publish client alerts and blog posts.
They are one of the most effective ways to engage with clients
13 Ways to Develop a Successful Social Media Strategy at Any Size Firm
