Today, social media success is so much more than measuring your likes, comments and shares. It’s about looking at the real return on investment of your strategy and tactics over
How to Use the Humblebrag Approach to Build Your Online Network
Here’s a social media tip for this Monday: Share your successes on social media but don’t overshare (and spread the love to your top clients/contacts).
What I mean by this
How to Use the New Year to Reignite Client Relationships
Here’s a marketing idea to try: Instead of sending holiday cards, which is the tried and true holiday greeting used by professional service firms and often get lost in the
Instagram Is Removing Likes on Posts in the U.S. – What You Need to Know
Breaking Instagram news – the total number of likes on posts from others – which currently appear as hearts on the app – will disappear from certain test users Instagram’s
How to Use Twitter to Build Your Brand
Using Twitter is a great way to enhance your personal brand as well as your firm brand. It can be hard to find time to write long-form, but tweets are short and you have control over them yourself, making it easy to create and share content on the platform. Importantly, it is also easy to engage with leaders in your practice area or industry, to raise your profile.
12 Easy Ways to be More Successful With Your Content Marketing Efforts
Content marketing takes time and effort, but staying top of mind with your target audiences is a key goal to marketing and business development – and providing value-added content is
Facebook Adds New Work Group Functionality Enabling Users to Keep Work and Personal Separate
As Social Media Today reported, Facebook has launched a new groups option called ‘work groups,’ which, Facebook says, will help people “connect with their coworkers more easily.” The option seeks
Why You Should Curate Content
Curating content gives you the ability to cover a much broader set of topics than you would be able to cover on your own if you were to depend solely
How to Be More Successful with your Content Marketing Efforts
Content marketing can take up a lot of time and effort. I wanted to share some ideas on what actually can make your content marketing efforts successful and worthwhile –
How to Create Social Media Posts That Show Real ROI
I’m often asked how to develop a social media strategy aligned to business development goals, so I thought I’d share a few ideas that I hope inspire you.
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