Content secret

I have a few favorite go-to content marketing tricks and tips that help guide every post and article I create that help me engage my target audiences. They also make the content I have work smarter and harder for me and my team, which makes us more efficient and strategic. Incorporating these tips into your content strategy will help enhance lead generation and brand building (but don’t tell eveyrone about them – let’s keep them our little secret)!

Tips to Write a Strong a Bio

Your professional biography is one of the most important pieces of copy you’ll ever write about yourself. It’s your opportunity to showcase your work, capabilities, and areas of expertise and what makes you stand out from your competitors.

Many in-house counsel cite lawyer bios as one of the most important sources of information regarding researching outside lawyers (everyone is Googling you and your bio is usually the number one search result of your name). In addition, lawyer bios are among the most trafficked pages on law firm web sites.

Your bio can serve as an important business development tool if it is well-crafted. Yet within the legal industry, so many bios are still lackluster, outdated, not client-focused or just poorly written.

Here are my top tips for creating a strong, engaging bio that concentrates on the client-centric, show vs. tell concept.

In this installment of Women Who Wow, which will be running all year long, learn more about Jennifer Dezso, the vice president at Acritas US. In her role, Jen handles business development plans and training, client feedback and satisfaction assessments, branding and awareness studies, product concept testing, market sizing analysis, setting performance metrics and benchmarks, identifying new market opportunities. She also presents and leads training on creating opportunities from market trends, developing action plans to grow client relationships, and developing business in the professional services world.

Learn more about her.