762A3EE2-BD77-4F7D-B710-9F2D31E0420A

Hashtags are great tools to help your content become discovered on LinkedIn, but only if you know how to correctly use hashtags and you use the most effective ones.

If you’re writing about the coronavirus on LinkedIn, you should be using hashtags so your content can be amplified and have a stronger impact. The content you post should have your target audience in mind and be designed to help them navigate this unprecedented time.

But first off – what is a hashtag? Just like on Twitter or Instagram, a LinkedIn hashtag is any combination of letters, number or emoji that follow the # symbol such as #coronavirus. Any spaces or symbols used within the tag will break the link, so that means you can’t include apostrophes, commas, exclamation points or hyphens in your hashtag.

Hashtags help users find content on a specific topic. If you add hashtags to your posts, they’ll help you get discovered by other users, including those not connected to you (2nd and 3rd degree connections). This is because individuals now search for content under hashtags and click on the hashtags in posts. In addition, you can follow hashtags on LinkedIn, meaning that posts containing the ones you have selected will appear in your news feed.

How to add hashtags to your LinkedIn posts:

Although we are dealing with a world pandemic, March is Women’s History Month – that has fallen by the wayside of course with the more important news of the coronavirus. I still wanted to continue this series beyond March and throughout the year, because I think we can all use some non-COVID-19 news.

The next person in the Women Who Wow series is Deborah Scaringi. I met Deb through my work with the Legal Marketing Association when we both served on the first northeast region board together. I have long admired Deb for her poise, thoughtfulness and ability to see a situation from 10,000 feet. I asked her to be a part of the LMA Northeast Regional Conference planning committee last year because I tremendously value her input, and she provided so many great insights. I would always want Deb on my team. Deb is based in Boston and consults for law firms on a wide range of marketing and business development issues. Learn more about her.

Content Tip_ Add reporters to your client alert mailing lists

Here’s a content tip for right now and later:

Make sure the reporters with whom your lawyers have connections are added to your client alert lists, especially as you are…

When it comes to content, being sensitive to current market conditions and disseminating content and programs that are designed to inform your clients and help them navigate this unprecedented time…

Stay tuned for an upcoming article on this topic but here are a few quick tips on how to market your firm during a global crisis without seeming tone-deaf or…