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How to Create Content That Your Clients Actually Want

By Stefanie M. Marrone on October 19, 2021
Posted in Business Development, Business Referrals, Content Marketing, Marketing, Web site
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The newly launched NIL (Name Image and Likeness) Legislation Tracker by Saul Ewing Arnstein & Lehr LLP is a great example of a law firm creating a useful product that…

How to go viral

How I Went Viral on LinkedIn and What You Can Learn From It

By Stefanie M. Marrone on October 19, 2021
Posted in Business Development, Business Referrals, Career Development, Client Development, Content Marketing, LinkedIn, Marketing, Motivation, Personal Branding, Personal Development, Social Media, Women's Initiatives

My last LinkedIn post went viral(!). At the time of me publishing this post it had 700,000 views and nearly 8,000 likes. I also had 3,500 new LinkedIn connection requests…

How to Never Run Out of Content Ideas for Your LinkedIn Company Page

By Stefanie M. Marrone on October 19, 2021
Posted in alumni, Awards, Biographies, Branding, Business Development, Business Referrals, Career Development, Client Development, LinkedIn, Marketing, Personal Branding, Social Media
LinkedIn Company Page Ideas

Do you have a shortage of content for your LinkedIn Company Page? Well you shouldn’t. Because as Air Supply says, you can really make content out of nothing at all…

Why Fear Based Marketing Doesn’t Work for Law Firms

By Stefanie M. Marrone on October 13, 2021
Posted in Business Referrals, Career Development, Client Development, Law firms, Marketing
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A couple of months ago I got a ticket on route 80 in New Jersey.

This is my least favorite highway in New Jersey, because cops are hiding at multiple…

How to Easily Download Your LinkedIn Data

By Stefanie M. Marrone on October 13, 2021
Posted in Branding, Business Development, Business Referrals, Career Development, Client Development, Content Marketing, email marketing, Law firms, Lead Generation, LinkedIn, Motivation, Social Media
LinkedIn Copy of Data

There may come a time when you will want a copy of your LinkedIn posts, articles, contacts, recommendations and other important information that is housed on the LinkedIn platform.

The…

How to Make Your Content Less Boring and Forgettable

By Stefanie M. Marrone on October 13, 2021
Posted in Branding, Business Development, Business Referrals, Content Marketing, Evergreen Content, LinkedIn, Marketing, Motivation, Personal Branding, Social Media
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Most content on LinkedIn is boring. It’s dry. It has no personality. It’s forgettable. And it’s too self-promotional.

The best way to sell yourself and your services to provide value…

Why You Should Build an Email List Today

By Stefanie M. Marrone on October 12, 2021
Posted in Business Development, Client Development, email marketing, Law firms, Marketing, Motivation, Personal Branding, Social Media
email marketing

Many businesses don’t realize the importance of building an email list.

Emails are the most direct and reliable way of getting in touch with your client and prospects.

Every internet…

How to Create a Successful YouTube Marketing Strategy

By Stefanie M. Marrone on October 11, 2021
Posted in Business Development, Content Marketing, LinkedIn, Marketing, Personal Branding, SEO, Social Media, Video
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Building a successful YouTube channel is not easy!

I regularly post what I think is helpful content on my YouTube channel and have been trying to build an audience for…

Reporters to email list (1)

Public Relations Tip for Law Firms: Add Reporters to Your Client Alert Email List

By Stefanie M. Marrone on October 7, 2021
Posted in Client Development, Law firms, Public Relations

Do you have reporters on your client alert and article email list?

If not, you should add them.

Why? Well I’ve had many occasions when a simple email blast I…

1

How to Write Better Social Media Posts Announcing Your Super Lawyers or Chambers Rankings

By Stefanie M. Marrone on October 6, 2021
Posted in Awards, Business Development, Business Referrals, Career Development, Client Development, Legal Directories, LinkedIn, Marketing, Personal Branding, Social Media

Here’s how to write better social media posts to promote your legal guide rankings such as Chambers or Super Lawyers.

Don’t make it all about you or start off with…

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Stefanie Marrone advises law firms (of all sizes), professional service firms, legal tech and B2B companies, professional associations and individuals on the full range of marketing and business development consulting services

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