If you’re not using social media professionally, you should be. Especially with the pandemic throwing a curveball into our lives over the past seven months and making online networking and
A Handy Guide to Create Compelling Social Media Posts
What is the secret sauce to effective social media content?
I always use the following principles to guide me when creating my personal social media posts, company posts and any
10 Things You Must Do on Social Media Before You Post Anything
I see a lot of people and organizations post content to social media without having a strategy or goals in mind.
What winds up happening is that the posts aren’t
How You Can Turn One Piece of Content Into Other Unique Formats
So many organizations and individuals spend lots of time creating great content but then they post it once to their web site and social media (I call this “one and
What to Say on Social Media When You Have Nothing to Say: Create a Campaign Focused on Highlighting Your Key Employees
Here’s an idea for what to say on social media when you’re running low on things to say.
A great idea to reuse and repurpose your content (and headshots) is
Join Me on September 22 for an LMA Tech Midwest Panel on 10 Pandemic Friendly LinkedIn Tips Your Lawyers Need to Know
Every few years I get the opportunity to speak with my friend and industry leader Adrian Dayton on a social media panel. This is the year!
Join me and Adrian
Six Questions to Ask Yourself Before You Post Anything to Social Media
Do you have a social media strategy? Do you have a social media editorial calendar? Do you plan out your posts in advance?
Most importantly, do you know WHY you’re
How to Grow Your Social Media Presence and Followers
Here are a few ideas to organically grow your social media presence and followers on any social channel (only go where your clients/customers and prospects are):
- Build an editorial calendar
11 Ways Law Firm Associates Can Strengthen Their Business and Brands
It’s a challenging time for everyone in terms of generating new business right now. If you are a law firm associate or junior partner who has lost momentum on building
10 Ways to Take Your Content Marketing Efforts to the Next Level
Successful content marketers are social media, marketing and SEO specialists – it’s not hard to master all of these. Here are some tips for optimizing your content:
- Research and then