Being a successful content creator isn’t just about creating posts that promote you and your business. In fact that’s just a small part of what you should be doing.
It’s
Podcast: Social Media, Content Marketing and Networking Tips for Lawyers
The National Law Review recently featured me on its podcast on all the reasons why lawyers need to use social media, content marketing and networking. Some highlights:
The firms that
Six Reasons Why Your Law Firm Should Have an Alumni Relations Program
A strong alumni relations program at your law firm is a mutually benefical relationship that helps both law firms and your former employees.
As I shared on the recent How
Why Law Schools and Law Firms Should Create a Mandatory Marketing and Business Development Course
Law firms and law schools should create a mandatory course on marketing and developing business and client relationships so that associates have the necessary skills they need to thrive at
How to Get More Media Coverage for Yourself
If you’re struggling with getting press coverage for yourself or your organization, here are some tips to help you.
My biggest tip – Don’t waste reporters’ time by sending them
What to Avoid Doing on LinkedIn – Social Media Nightmares
In the spirit of Halloween, I’ve put together a few common social media nightmares that I see here on LinkedIn.
They undermine the success of your personal branding and business
The Simple Reasons Why Your LinkedIn Posts Aren’t Doing as Well as They Should Be
Here are the simple reasons why your LinkedIn posts aren’t doing as well as they could be.
They are too much about you.
They’re not written with your audience in
Why You Shouldn’t Feel Bad for Blocking, Deleting or Unfollowing People on Social Media
Unfollow. Delete. Block. Repeat.
Who follows you and who you follow on social media is completely in your hands.
You have total control over who has access to you on
How to Celebrate National Paralegal Day on Social Media
National Paralegal Day is October 23, a day that honors the work of paralegals and legal assistants in law offices throughout the United States.
Why does it matter to you?
How to Create Content That Your Clients Actually Want
The newly launched NIL (Name Image and Likeness) Legislation Tracker by Saul Ewing Arnstein & Lehr LLP is a great example of a law firm creating a useful product that