“This is going to get worse before it gets better.”
With the novel coronavirus dominating the news, how should law firms respond in the face of crisis? Listen to David
Women Who Wow: Jahna Barbar
Jahna Barbar is a Woman Who Wows for many reasons – she has a successful career as the regional Marketing & Business Development Manager at Seyfarth Shaw LLP, she dedicates her time to volunteering for the Legal Marketing Association, where she has held multiple leadership roles, and she is a role model for women in many ways.
I met Jahna though our mutual work for the LMA, and I was immediately impressed with her – she was not only smart, but she was kind and she has the wholehearted enthusiasm for what she does – whether in the office or in her volunteer work that I recognize in myself. She is the kind of person who gives 200% to everything she does. I’ve seen her support other women and be an advocate for future leaders, and that’s a trait that we need more than ever today. Learn more about Jahna.
Women Who Wow: Karen Kahn
Karen Kahn, is the Founder and Managing Partner of Threshold Advisors, LLC, as well as a certified coach, psychologist and consultant.
I just had to meet Karen after my mentor Wendy Bernero gave me Karen’s book to read.
The book, Daunting to Doable, helps lawyers become successful at developing relationships and business through a series of small, daily actions that can be woven into the typical flow of your personal and professional life.
I have used principles from the book in everything I’ve done since meeting Karen five years ago.
Karen is a Women Who Wows for many reasons, including pivoting into this career later in life, showing us all that it is never too late to do what you love. She is also humble, kind and generous with her time and advice. Learn more about Karen.
Little Things to Do Daily to Reduce Stress During a Crisis or Disaster
It’s easy and normal to panic and be nervous when the world seems so unsettled such as right now during the coronavirus outbreak.
Here are a few little things you
How Incorporating More Kindness Into Your Life can Help During a Period of Crisis
With everything going on in our world right now I wanted to repost an article I wrote about kindness. Because I think kindness would benefit us all as I see
How to Become a Social Media Master
I’m often asked how do you know if your social media efforts are working, and other than resulting in new business, which may take time to materialize, there are other
Women Who Wow: Susan Freeman
Many of those in the legal marketing industry already know of Susan Freeman because of her strong online presence and ability to gather and support other women. Susan is the epitome of what is means to be a woman who supports other women. She’s been kind and helpful to me through the years, and she is a role model for all of us in terms of using her platform for the greater good.
I asked Susan to be part of the Women Who Wow series, which is running not only during March, Women’s History Month, but throughout the year, because she selflessly promotes so many others, and I thought it was time to shine a spotlight on her. Thank you Susan for all you do for our industry and for women. Learn more about her.
Thank You to the New York City Bar Association for Inviting me to Discuss LinkedIn Best Practices
Despite coronavirus fears, we still had a good turnout of attendees at my New York City Bar Association program for small law firms and solo practitioners last night on how
How to Market Your Firm During the Coronavirus – or any Crisis
We have entered an unprecedented time with the recent coronavirus outbreak. There’s a lot of uncertainty and as a result, office closures, postponement or cancellations of meetings, events and just about everything else.
Law firms and other business organizations are trying to function in a volatile and rapidly changing environment. So how do you conduct business as usual during the COVID-19 crisis? And is it okay to market your firm and lawyers during this time?
My answer to this is yes, it is okay to market and that you should – but it should be done differently than before the virus.
If you are going to market your firm and your lawyers, showing support and empathy should be at the heart of everything you do. This is not the time to announce the relaunch of your web site, your latest rankings or a new brand.
Your guiding principle should be to show compassion and care to your employees, clients and the greater community and to educate, inform and help others through thought leadership and educational seminars. If these activities lead to enhanced branding and new business by demonstrating your position as an authority in a particular area, then that’s great – but firms that do heavy marketing during a global crisis can be seen as insensitive and out of touch.
It is important to remind your employees and clients that you care about them, you’re here to help them and that it is business as usual at your organization, even if most of your employees are working from home. Companies often struggle with getting this balance right.
In this article, I’ll discuss strategies for marketing your firm during the coronavirus – as well as any crisis – that may arise.
How to Let Go of the Past and Make Peace With Your Present
It hasn’t been an easy year for me.
Right about this time last year, I was packing up the last of my boxes to move into my boyfriend’s apartment.
I was so excited that I had finally met “the one.” I had never felt this way before and we moved fast. We were so different personality wise and a 10 year age difference. We were talking about marriage and kids, but my intuition knew something was up.