Thanks for joining me and Kristyn Brophy today for the LMA Northeast Region virtual program on effectively using LinkedIn during the pandemic.
Thanks to John Bologna and Brandie Knox for
Thanks for Joining Me Today for the LMA LinkedIn Program
How to Quickly Build Your LinkedIn Network
As we are in the midst of the COVID-19 outbreak, online networking has never been more important to stay top of mind and build connections – whether you have a job or are looking for one.
There are three essential building blocks of LinkedIn – your profile, your connections and your interaction on the platform. I find that many professionals focus on the first one – creating a strong profile, but they don’t take it to the next level by strategically building their network (meaning sending and accepting connection requests) and maintaining a consistent presence through liking, commenting and sharing posts.
Here are some ways you can fire on all cylinders when it comes to strengthening your LinkedIn presence. Remember that LinkedIn is where business professionals gather, do research and look for information especially now.
A Great Way to Show Thanks Using Charitable Donations
Yesterday I gave a presentation on how to appropriately market yourself and your firm during the COVID-19 pandemic to the ALA New York City chapter.
They thanked me by asking
Women Who Wow: Caroline Hess
In this installment of Women Who Wow, I’m featuring Caroline Hess, the social media marketing manager at Zenoti in Seattle.
I met Caroline when she worked at Lexblog. She
A Quick Guide to the Types of Content You Should You Share on Social Media
What kind of content should you share on social media, especially during a global pandemic? Here are a few ideas that can be adapted fo any size company.
1. Educational
Today’s LinkedIn Tip: How to Use the Notifications Section to Build Relationships and Your Business
Today’s LinkedIn tip (via video) is about the notifications section. This area gives you a treasure trove of useful information on job moves, work anniversaries and the accomplishments of your
How to Help Your Clients Through COVID-19
Being sensitive to current market conditions and disseminating content and programs that are designed to inform your clients and help them navigate this unprecedented time should be your only guiding principle during the coronavirus outbreak when it comes to content and digital marketing.
How to Master the Three Essential Building Blocks of LinkedIn
Here’s a short video on how to build a stronger LinkedIn profile. I’m enjoying exploring using video during this quarantine.
Note – there are three essential building blocks of LinkedIn:
9 Ways to Create a More Client-Centric Law Firm
A law firm’s most precious assets are its clients, which are the source of both today’s business and tomorrow’s referrals. It’s never been more important than right now to integrate the voice of their clients into all you do. Unfortunately, many law firms still haven’t adopted a client-centric mindset as they engage with their clients and prospects, which often leads to what I call lots of random acts of marketing. There’s nothing worse than bombarding your clients with lots of non-focused content.
The fundamental and critical elements of business development success include forming strong online and in-person relationships, and providing exceptional client service at all times.
Since in-person networking is on pause for now, online networking is the most important tool we have.
It’s never been more important to be client-focused as it is right now as we face this global pandemic, which is affecting everyone around the globe.
Here are nine ways to adopt a more client-centric mindset at your firm.
Why Your Employees Hold the Key to Your Content Success
For true social media success, it’s not enough to post strong content to your firm’s social media accounts, you also need to tap into the critical social networks of your