We have entered an unprecedented time with the recent coronavirus outbreak. Many are wondering: it is still appropriate to market myself and my firm during a time when uncertainty is
Join Me for a Webinar on Legal Marketing in the Midst of the COVID-19 Crisis
It goes without saying that we are in uncharted waters. The COVID-19 crisis is impacting law firms, their employees and, of course, their clients. Events are being cancelled. Schools and
Reminder to Change Your Firm’s General Out of Office Message During the Coronavirus Crisis
I am working with a client on ensuring we have thought of everything when it comes to preparing for the majority of employees working from home during the coronavirus crisis.
How to Develop a Strong Hashtag Strategy When Posting Content on LinkedIn About the Coronavirus
Hashtags are great tools to help your content become discovered and to build your brand and business (especially on LinkedIn), but only if you know how to use hashtags and you use the right ones.
If you’re writing about the coronavirus on LinkedIn, you should be using hashtags so your content can be amplified and have a stronger impact.
But first off – what is a hashtag? Just like on Twitter or Instagram, a LinkedIn hashtag is any combination of letters, number or emoji that follow the # symbol such as #coronavirus. Any spaces or symbols used within the tag will break the link, so that means you can’t include apostrophes, commas, exclamation points or hyphens in your hashtag.
Hashtags help users find content on a specific topic. If you add hashtags to your posts, they’ll help you get discovered by other users, including those not connected to you (2nd and 3rd degree connections). This is because individuals now search for content under hashtags and click on the hashtags in posts. In addition, you can follow hashtags on LinkedIn, meaning that posts containing the ones you have selected will appear in your news feed.
Things to Remember During the Coronavirus Crisis
We are going to be okay. Really. Even though many of us are sequestered at home, life will go back to normal – it just will likely be a new
How to Be More Productive When Working From Home
I’ll be honest that working from home is not something I love to do – for starters, I like to be around people, to exchange ideas and interact, and then
A Few Things to Remember During the Coronavirus Outbreak
Everyone is stressed right now over the coronavirus outbreak, which is totally understandable. I live in New York City where all restaurants, gyms and schools are closed for who knows
Women Who Wow: Holly Barocio
I’ve been working on a series featuring women who have “wowed” me. You’ll be seeing their profiles on the blog throughout March in honor of Women’s History Month, as well as throughout the year, because there are so many amazing women doing amazing things.
In this installment, learn more about Chicago-based Holly Barocio, a senior consultant at GrowthPlay.
Holly has wowed me since I first met her at a Legal Marketing Association Conference several years ago. I was lucky enough to have the opportunity to interview her about the LMA’s diversity and inclusion efforts as part of my live reporting duties for the LMA Conference. I was impressed with her poise, intelligence and enthusiasm for advancing this important initiative. Since then, I’ve run into Holly at many industry events and seen her speak often, and have learned many things from her. She’s a leader in her field and an advocate for our industry. Learn more about her.
Why Pets Make You Happier
There are countless studies that talk about the health benefits of having a pet, but I don’t need to show you data to confirm what many of you already know.
The Best Hashtags to Use When Writing About the Coronavirus on LinkedIn
Hashtags are great tools to help your content become discoverable and to build your brand and business (especially on LinkedIn), but only if you’re using the right ones.
If you’re