Content Marketing

A Fun Social Media Campaign Idea and Why Your Social Posts Should Showcase the Softer Side of Your Firm

By Stefanie M. Marrone on February 20, 2020

Posted in Branding, Client Development, Content Marketing, Facebook, Instagram, Instagram, LinkedIn, Marketing, Motivation, Personal Branding, Social Media, Wellness

Here’s a fun social media campaign idea:

Today is #LoveYourPetDay. My dog Charlie has brightened up every single day for the past almost nine years. He’s been with me through…

Why You Need a Strong LinkedIn Company Page Strategy and How to Do It

By Stefanie M. Marrone on February 20, 2020

Posted in Branding, Business Development, Business Referrals, Career Development, Client Development, Content Marketing, Facebook, Future Leaders, Instagram, Lead Generation, Leadership, Legal Marketing Association, LinkedIn, Marketing, Motivation, Networking, Personal Branding, Personal Development, Social Media

It’s so important today to have a strong LinkedIn company page and consistent presence on the platform. Why? Because your clients and prospects are using the platform to conduct due …

How and Why to Create a Custom Friendly URL for Your LinkedIn Profile

By Stefanie M. Marrone on February 17, 2020

Posted in Business Development, Business Referrals, Career Development, Client Development, Content Marketing, LinkedIn, Marketing, Motivation, Networking, Personal Branding, Personal Development, Social Media

Here’s an easy and essential LinkedIn tip that everyone should do ASAP – create a custom LinkedIn profile URL.

Why? Having one will enable you to use your LinkedIn profile…

A Few Reminders on How to Be More Positive

By Stefanie M. Marrone on February 13, 2020

Posted in Business Development, Career Development, Client Development, Content Marketing, Future Leaders, Lead Generation, Marketing, Motivation, Personal Branding, Personal Development, Reputation Management, Wellness

Sending along some positive thoughts today for those who may need a pick me up or a reminder that it’s all going to be okay:

Every day is a learning…

Why You Need a Strong LinkedIn Profile Header (Video)

By Stefanie M. Marrone on February 12, 2020

Posted in Client Development, Content Marketing, Motivation, Personal Branding, Personal Development, Social Media, Video

I’m trying out video content – it seems like a good thing to do with video exploding on social.

Here’s a short video featuring yours truly on why you need…

Why it’s Important to Regularly Update Your Practice and Industry Descriptions

By Stefanie M. Marrone on February 11, 2020

Posted in Business Development, Business Referrals, Client Development, Content Marketing, Lead Generation, Marketing, Motivation, Personal Branding, Personal Development

If you do it, make sure you say it.

I’m working with a few professional services organizations that have not updated their practice areas or industries in number of years.…

Happy One-Year Anniversary to the Social Media Butterfly Blog

By Stefanie M. Marrone on February 11, 2020

Posted in Business Development, Business Referrals, Career Development, Content Marketing, Future Leaders, Lead Generation, LinkedIn, Marketing, Motivation, Networking, Personal Branding

Happy one-year anniversary to the Social Media Butterfly blog!

One day in late 2018 the amazing Kevin O’Keefe contacted me to ask me if I wanted a blog hosted by…

How LinkedIn Training Can Help Your Firm and Lawyers

By Stefanie M. Marrone on February 8, 2020

Posted in Branding, Business Development, Business Referrals, Career Development, Client Development, Content Marketing, Future Leaders, Lead Generation, Leadership, LinkedIn, Marketing, Motivation, Networking, Personal Branding, Personal Development, Public Speaking

Earlier this week I conducted a training (at lunch – lawyers tend to come when you feed them) for one of my law firm clients on how to effectively use…