One of the most rewarding things I get to do is being a blogger.
As a former magazine journalist and lifelong writer, I love this blog, and I am so
How to Never Run Out of Social Media Post Ideas
Are you struggling when it comes to what to write on LinkedIn or on other social media channels? Well you’re not alone. It’s easy to lose your focus or not
Women Who Wow: Lindsey Bombardier
Lindsey Bombardier is the Director of Business Development and Marketing at Lenczner Slaght. She manages a talented group of professionals and works closely with the firm’s management committee, lawyers and business team members to enhance client development and drive brand awareness. She is also responsible for internal communications and is an active member of the firm’s Business Continuity Committee, Equity, Diversity and Inclusion Committee and Innovation Hive™.
Lindsey is a longtime director of the Legal Marketing Association, Canada Region. She is the co-creator of LMANext, a program supporting the next generation of legal marketers. Before joining Lenczner Slaght, Lindsey worked for nearly a decade at one of Canada’s largest law firms.
Follow Lindsey on LinkedIn.
New LinkedIn Tool – How to Create and Effectively Use a LinkedIn Poll
A few weeks ago, I tried my very first LinkedIn poll and the engagement was through the roof. I had heard these types of posts did very well because people are inclined to engage with posts where you ask for their opinions.
LinkedIn polls help to initiate conversations, engage with your connections, serve as the basis of an article, help you come up with a future webinar or article topic, and keep you top of mind with your network.
With a LinkedIn poll, you ask a question and then give a few multiple choice possible responses from which people can choose.
People can write another answer in the comments so it also fosters discussion. I’ll publish the results of the poll I did soon, but in the meantime, let’s delve into how to create a LinkedIn poll.
Here’s how to do it (PS – it’s super easy and you can do it from your profile page, a group or a LinkedIn company page if you are an administrator).
A Five Step Approach to Raising Your Profile and Being More Successful in Marketing
If you want to raise your profile and have more success in marketing yourself and your company, here’s a five-step formula to raise your visibility and ensure you get more
11 Ways Lawyers Can Broaden Their Client Base and Get More Business
Have you heard the saying don’t put all your eggs in one basket? Well it’s so true for business professionals, especially lawyers.
Diversifying your client base is crucial for lawyers.
6 Reasons Why Law Firms Need to be on Social Media
What can being on social media (specifically LinkedIn) do to help law firms and their lawyers? Well for starters it can:
- Showcase your firm’s expertise and increase brand awareness for
Women Who Wow: Leslie Valenza
Leslie Valenza is a communications professional with 15 years of legal marketing experience. As a vice president at Poston Communications, she manages the development of a range of knowledge-based content for law firm and other professional services clients, from awards submissions to blog posts and bylined articles, to website copy and video scripts, along with other digital media materials.
Before joining Poston Communications, she worked for nearly 10 years at an Am Law 100 firm where she collaborated with leaders to elevate the firm’s brand in key markets and industries as the manager of media relations.
Prior to that role, Leslie worked at a strategic communications firm.
Leslie is a member of the Legal Marketing Association’s Mid-Atlantic Region Newsletter Committee. She has volunteered for a range of nonprofit organizations, including the American Cancer Society, RaiseAChild and the Los Angeles Diversity Film Festival, for which she led the organization’s first East Coast event.
She lives in Richmond, Virginia, with her husband and daughters.
Learn more about Leslie in this Women Who Wow profile and connect with her on LinkedIn.
How LinkedIn’s High Domain Authority Affects Anyone With a LinkedIn Profile
If you want a compelling reason about why you should start using LinkedIn today – here it is.
LinkedIn has high domain authority so you WILL be found in all
Why Business Professionals Should Start Using LinkedIn Today
When is the right time to start using LinkedIn more? Or to start posting on LinkedIn?
Welll how about today or this week?
Don’t put it off any longer.