My good friend Jay Harrington posted some very smart thoughts on how lawyers and the marketers who aid them can be more successful at business development right now that I
I’m often asked how to make a real impact on your branding and revenue generation efforts with social media, and it’s quite simple, requiring little to no investment. Social media
The next woman in the Women Who Wow series is my former colleague and friend Helena Lawrence. Based in Washington, DC, Helena is the Senior Marketing & Business Development Manager for Orrick’s Cyber, Privacy & Data Innovation Practice. She works with lawyers across eight countries, on three continents to create go to market strategies, client retention and growth plans. Learn more about Helena below.
This morning, I walked 25 blocks to get my favorite chai latte at Starbucks because it’s my birthday and I wanted to treat myself after remaining very close to home
As we are in the midst of the COVID-19 outbreak, online networking has never been more important to stay top of mind and build connections.
There are three essential building blocks of LinkedIn – your profile, your connections and your interaction on the platform. I find that many professionals focus on the first one – creating a strong profile, but they don’t take it to the next level by strategically building their network (meaning sending and accepting connection requests) and maintaining a consistent presence through liking, commenting and sharing posts.
Here are some ways you can fire on all cylinders when it comes to strengthening your LinkedIn presence. Remember that LinkedIn is where business professionals gather, do research and look for information especially now.
While we all have to do our part by staying apart physically, online networking and content marketing are tools that every professional and company should use to market themselves (in an appropriate way) and their company. The worst thing you can do is to do nothing right now. We will all be relying on social media more than ever before in the foreseeable future, so it would be wise to embrace it now.
The most important question you should ask yourself right now is “how can we support our clients and our profession during this time”? Let that be your guiding light.
Here are some ways you can build relationships during the era of social distancing and quarantining. They just require a more human and online touch.
On March 24, Jay Harrington and I hosted a webinar in which we shared insights and advice about how lawyers and law firms can successfully market themselves during the COVID-19
One of my clients forwarded me an email from a company purporting to be able to “fix” negative Glassdoor reviews. I sent her an explanation in response and wanted to
It’s so easy to get caught up in the sadness and uncertainty of the current public health crisis, but so many of us have so much for which we should be thankful and grateful.
It’s important to look on the bright side of things and count our blessings in a time when it’s so easy to feel sad and have a loss of control.
I hope this list inspires you to think about the bright moments in your life too.
If I’ve learned anything over the past few months it’s that you don’t always need a plan. Plans and life can go awry for reasons out of your control.
My