It can be hard to come up with new content ideas on a consistent basis, especially when you are a solo practitioner, small- or mid-size firm, but it’s crucial. The
14 Ideas to Create Engaging Social Media Posts
Women Who Wow: Sheryl Odentz
In this installment of Women Who Wow, meet Sheryl Odentz. Sheryl is the founder of Progress in Work, an award-winning, career management firm that provides attorneys and other professionals within the legal industry with tools and resources to “progress in work” and maximize career success through business development training and coaching, executive/leadership coaching and outplacement/career transition consulting. Learn more about her.
A Simple Solution for Creating Professional Headshots During Social Distancing
New hires are still happening despite the pandemic, and if you are planning to do a #socialmedia post or press release to announce their arrival, you’ll want to choose your
Join Me on April 21 for the ALANY Virtual Program on Marketing Your Firm and Lawyers During COVID-19
Please join me for the Association of Legal Administrators, New York City Chapter virtual program on April 21 at 12pm ET on how to market your firm and your lawyers
10 Relationship Building Ideas During the Time of Social Distancing
While we all have to do our part by staying apart physically, online networking and content marketing are tools that every professional and company should use to market themselves (in an appropriate way) and their company. The worst thing you can do is to do nothing right now. We will all be relying on social media more than ever before in the foreseeable future, so it would be wise to embrace it now.
The most important question you should ask yourself right now is “how can we support our clients and our profession during this time”? Let that be your guiding light.
Here are some ways you can build relationships during the era of social distancing and quarantining. They just require a more human and online touch.
Social Media Tip of the Day: Use Hashtags in LinkedIn Posts
Here is my social media tip of the day. Use hashtags on LinkedIn to help your content become more discoverable. But use the right hashtags, which aren’t always the
Mastering LinkedIn Company Pages: How to Increase and Engage With Your LinkedIn Company Page Followers
Right now, online networking is the most important tool we have to stay top of mind with clients, prospects, employees, alumni, the media, recruits and others who are interested in updates about your company and its people.
Please always remember that now more than ever, it’s what you say and how you say it that is so important in how your company will be viewed in the market.
This is the time to invest in enhancing and maximizing your LinkedIn company page as well as trying to grow and delight your followers. Doing so can lead to greater brand recognition, enhanced market position and new business opportunities.
In many ways, your LinkedIn company page is a second company web site, and as LinkedIn is the world’s largest professional network where many people go directly for information and research, it may be even more important than your actual web site.
Your company page gives you a platform to post information about what you do and promote important news, insights, events and services. It’s one of the most powerful online marketing tools for companies of any size if you consistently post and engage with your followers.
In order to maximize your LinkedIn company page, you’ll need to do three things 1) grow your company page followers, 2) drive awareness of your page and 3) post content that helps and educates others.
Regardless of how many followers you have, you have to keep them engaged with helpful posts or they will lose interest in your company and your company won’t appear in their news feed. You can do this by consistently posting helpful, non self-boasting content to provide value to your followers.
Here’s how:
16 Easy Ways to Network, Connect with Clients & Build Your Brand While Social Distancing
I know so many of you feel out of sorts right now. Me, too. Our daily routines have been thrown a huge curveball, but this is not the time to
What Not to Do With Your Content During COVID-19
When it comes to content, being sensitive to current market conditions and disseminating content and programs that are designed to inform your clients and help them navigate this unprecedented time
Celebrating International Women’s Day at Baker McKenzie
Thank you so much to Baker McKenzie’s BakerWomen’s group for inviting me to speak about LinkedIn best practices and building your personal brand today. It was a great way to