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Member Recap of my 2019 LMA Annual Conference Session on How to Align Your Social Media Strategy with Your Business Development Goals

By Stefanie M. Marrone on June 17, 2019
Posted in Business Development, Client Development, Content Marketing, Legal Marketing Association, Social Media
LMA19 Recap MidAtlantic

Thank you to 2019 LMA Annual Conference attendees Sarah Blanchard and Catalina Castro for writing a terrific recap of my LMA19 Annual Conference Session on “Beyond Branding: Aligning Social …

Why Good is Sometimes Good Enough When it Comes to Content Creation

By Stefanie M. Marrone on June 12, 2019
Posted in Blogging, Branding, Client Development, Content Marketing, efficiency, Evergreen Content, Marketing, Personal Branding, Personal Development, Social Media
Good is good enough

So many lawyers are perfectionists, which psychologists define as striving for flawlessness and setting overly high-performance standards. This can really derail them when it comes to content creation because they…

What You Need to Know About the New LinkedIn Company Page Tool: Grow Your Page Audience

By Stefanie M. Marrone on May 31, 2019
Posted in Business Development, Client Development, Content Marketing, Lead Generation, LinkedIn, Social Media
Grow your page audience 2

If you are the page administrator of a LinkedIn Company page, you may have seen a new option recently pop up on the administrator tool page – the option to…

20 Ways Lawyers Can Build Stronger Professional Brands – Starting Right Now

By Stefanie M. Marrone on May 23, 2019
Posted in Branding, Client Development, Content Marketing, Lead Generation, LinkedIn, Marketing, Motivation, Networking, Social Media
20 Ways to Build a Stronger Professional Brand - Starting Today

In today’s saturated and competitive legal market, it’s just not enough to be the very best at what you do, sitting behind your desk churning out work day in day…

Why You Should Always Resize Images for Social Media Use and How to Easily Do It

By Stefanie M. Marrone on May 22, 2019
Posted in Blogging, Branding, Business Development, Content Marketing, LinkedIn, Personal Branding, Social Media, Twitter
resize your images on social media

An important part of your social media strategy should be to always post a visual with a piece of content. Why? Because it brings social posts to life and helps…

How to Incorporate Twitter Into Your Personal Content Strategy

By Stefanie M. Marrone on May 20, 2019
Posted in Branding, Business Development, Content Marketing, Evergreen Content, Social Media, Twitter
Incorporate Twitter into your Content Strategy

I wanted to share a few thoughts on why you should incorporate Twitter into your content strategy. Twitter is a great platform to enhance your personal brand as well as…

Why You Need a Mentor at All Stages of Your Career

By Stefanie M. Marrone on April 25, 2019
Posted in Career Development, Future Leaders, Leadership, Legal Marketing Association
I am your mentor

I’ve been lucky to have mentors all throughout my career and they have come and gone to a degree. But I know I have a stable of people – trusted…

Google Yourself blog

Why Regularly Googling Yourself Will Strengthen Your Professional Brand

By Stefanie M. Marrone on April 18, 2019
Posted in Branding, Business Development, Career Development, Content Marketing, Personal Branding, Social Media

I am a true believer in the positive power of social media, but it does have its downsides. As the lines between our personal and professional lives get blurrier by…

2019-04-04_SMarrone LMA ATL - Beyond Branding_LinkedIn

How to Maximize Your LMA Annual Conference Experience (and Raise Your Profile!)

By Stefanie M. Marrone on April 5, 2019
Posted in Content Marketing, Future Leaders, Lead Generation, Legal Marketing Association, Personal Branding, Personal Development, Social Media, Twitter

The LMA Annual Conference is almost here and I can’t wait! I’m excited to learn new things, reunite with friends and to bring back new ideas to my firm. I’ve…

Want to Be Selected as a Conference Speaker_ Here's How to Increase Your Chances

How to Get Selected for a Speaking Opportunity

By Stefanie M. Marrone on March 26, 2019
Posted in Motivation, Personal Branding, Public Speaking

Speaking at a conference has many benefits – it helps you build your brand, establish yourself as a subject-matter expert, increase your professional network and open doors that can lead…

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Stefanie Marrone advises law firms (of all sizes), professional service firms, legal tech and B2B companies, professional associations and individuals on the full range of marketing and business development consulting services

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