2021 has been an unprecedented year in the legal industry. While firms were cautious during the first part of Covid, they emerged late last fall and into 2021 with a
What Do In-House Counsel Really Want From Their Law Firms?
Free Webinar on November 10 – How to Go Viral on LinkedIn
I recently went viral on LinkedIn, getting over one million views and 10,000 likes on a single post.
I knew the post would do well, but it not this
Why You Shouldn’t Feel Bad for Blocking, Deleting or Unfollowing People on Social Media
Unfollow. Delete. Block. Repeat.
Who follows you and who you follow on social media is completely in your hands.
You have total control over who has access to you on
How to Create Content That Your Clients Actually Want
The newly launched NIL (Name Image and Likeness) Legislation Tracker by Saul Ewing Arnstein & Lehr LLP is a great example of a law firm creating a useful product that
How I Went Viral on LinkedIn and What You Can Learn From It
My last LinkedIn post went viral(!). At the time of me publishing this post it had 700,000 views and nearly 8,000 likes. I also had 3,500 new LinkedIn connection requests
Why Fear Based Marketing Doesn’t Work for Law Firms
A couple of months ago I got a ticket on route 80 in New Jersey.
This is my least favorite highway in New Jersey, because cops are hiding at multiple
How to Make Your Content Less Boring and Forgettable
Most content on LinkedIn is boring. It’s dry. It has no personality. It’s forgettable. And it’s too self-promotional.
The best way to sell yourself and your services to provide value
Why You Should Build an Email List Today
Many businesses don’t realize the importance of building an email list.
Emails are the most direct and reliable way of getting in touch with your client and prospects.
Every internet
Public Relations Tip for Law Firms: Add Reporters to Your Client Alert Email List
Do you have reporters on your client alert and article email list?
If not, you should add them.
Why? Well I’ve had many occasions when a simple email blast I
Women Who Wow: Susanne Mandel
Meet Susanne Mandel, the Chief Business Development & Marketing Officer at Lowndes, a multidiscipline law firm in Orlando, Florida.
She has been a creative leader and strategic innovator for global,