If you are a LinkedIn company page administrator, you now have a new tool available called LinkedIn Pages Employee Notifications to easily let your employees know when you’ve posted an
Why You Should Say Yes to LinkedIn (and Six Easy Ways to Engage with Your Connections)
LinkedIn enables you to quickly build and grow relationships, strengthen your brand, and stay top of mind with key individuals in your professional network regardless of where they live. The
Little Actions to Take to Help you go the Extra Mile in Your Business Development and Marketing Efforts
I wanted to share a few thoughts for some little things you can do in your marketing efforts to go the extra mile and stand out from competitors.
When you’re
What To Do When You’re Suffering from ‘Content Paralysis’ – Thought Leadership Project Podcast w/Stefanie Marrone
I was thrilled to recently be a guest on Jay Harrington’s terrific podcast “The Thought Leadership Project.” In my episode, we discuss content paralysis, which is the concept of when
Recap of the New York LMA MarTech Program on Getting Your Lawyers to Link in to LinkedIn
Last night I presented a program on how to encourage lawyers to use LinkedIn more effectively for the New York LMA MarTech SIG Group.
It was my first time back
How to Ensure Your Firm’s Social Media Strategy Supports Your Business Development Goals
You only have four months to make a real difference in your business development and marketing efforts from now until the end of the year. Social media success is so
New LinkedIn Company Page Enhancements You Need to Know About
LinkedIn has been busy making updates to its company pages with new features to help businesses drive awareness, engage with followers and bring in leads. The platform is prioritizing content
How to Align Your Social Media Strategy to Your Business Development Goals
Developing a social media strategy aligned to your business development goals is critical to ensuring that your content supports your big picture growth efforts, so I wanted to share a
How to Create a Client-Centric Mindset at Your Firm
As a legal marketing professional, your job is to aid lawyers to identify ways in which your firm can add value to a client/contact and solve an issue that they
Should I Accept a LinkedIn Request from Someone I Don’t Know or Don’t Know Well?
I get a lot of questions on whether to accept a LinkedIn connection request from someone you don’t know well or don’t know at all. My thoughts on this is