I am thrilled to be featured in a recent Practising Law Institute (PLI) #inSecuritiesPod podcast along with Deborah Farone.
In the podcast, Deborah and I discussed the strategies and
9 Ways to Create a More Client-Centric Law Firm
A law firm’s most precious assets are its clients, which are the source of both today’s business and tomorrow’s referrals. It’s never been more important than right now to integrate the voice of their clients into all you do. Unfortunately, many law firms still haven’t adopted a client-centric mindset as they engage with their clients and prospects, which often leads to what I call lots of random acts of marketing. There’s nothing worse than bombarding your clients with lots of non-focused content.
The fundamental and critical elements of business development success include forming strong online and in-person relationships, and providing exceptional client service at all times.
Since in-person networking is on pause for now, online networking is the most important tool we have.
It’s never been more important to be client-focused as it is right now as we face this global pandemic, which is affecting everyone around the globe.
Here are nine ways to adopt a more client-centric mindset at your firm.
Why Your Employees Hold the Key to Your Content Success
For true social media success, it’s not enough to post strong content to your firm’s social media accounts, you also need to tap into the critical social networks of your
16 Easy Ways to Network, Connect with Clients & Build Your Brand While Social Distancing
I know so many of you feel out of sorts right now. Me, too. Our daily routines have been thrown a huge curveball, but this is not the time to
How to Appropriately Market During the Coronavirus Pandemic
Stay tuned for an upcoming article on this topic but here are a few quick tips on how to market your firm during a global crisis without seeming tone-deaf or
Key Points from Deborah Farone’s Legal Marketing in the Time of COVID-19 Article
I came across a great article by industry leader and friend Deborah Farone on law.com on legal marketing in the time of COVID-19. The line that resonated with me most
How to Develop a Strong Hashtag Strategy When Posting Content on LinkedIn About the Coronavirus
Hashtags are great tools to help your content become discovered and to build your brand and business (especially on LinkedIn), but only if you know how to use hashtags and you use the right ones.
If you’re writing about the coronavirus on LinkedIn, you should be using hashtags so your content can be amplified and have a stronger impact.
But first off – what is a hashtag? Just like on Twitter or Instagram, a LinkedIn hashtag is any combination of letters, number or emoji that follow the # symbol such as #coronavirus. Any spaces or symbols used within the tag will break the link, so that means you can’t include apostrophes, commas, exclamation points or hyphens in your hashtag.
Hashtags help users find content on a specific topic. If you add hashtags to your posts, they’ll help you get discovered by other users, including those not connected to you (2nd and 3rd degree connections). This is because individuals now search for content under hashtags and click on the hashtags in posts. In addition, you can follow hashtags on LinkedIn, meaning that posts containing the ones you have selected will appear in your news feed.
How to Create a Social Media Campaign Focused on Women’s History Month and International Women’s Day
I love this campaign featuring AIG employees to celebrate Women’s History Month and International Women’s Day, which is on March 8.
The day is an opportunity for people all over
Your Social Media Marketing Action Plan for the New Year
Today, social media success is so much more than measuring your likes, comments and shares. It’s about looking at the real return on investment of your strategy and tactics over
Join Me on November 7 for the New York City Bar’s Small Law Firm Symposium
I’m thrilled to once again present a session at the New York City Bar’s Small Law Firm Symposium, which will be held on November 7. This year I will be