I always say that LinkedIn is like a plant that keeps growing and you have to water it in order for it to flourish.
That means not just buying a
A How-To Guide to Growing Your LinkedIn Network and Presence
How to Easily Add Captions to Your Social Media Videos
When I first started posting videos on social media during the pandemic, I made every mistake there is to make but I stuck with it because videos on social media
How LinkedIn Can Lead to New Business
Right before the pandemic, I was invited to speak at a conference (see the photo here) all because of a LinkedIn post. Someone in my network saw the post and
How Businesses Can Use LinkedIn Company Newsletters in Their Marketing Efforts
LinkedIn has added what I think is the most helpful tool in a long time for businesses to engage with and bring value to their followers – the ability for
15 Ways to Be More Successful on LinkedIn Today
When it comes to LinkedIn, think of it this way – there are 800 million members, which equals 800 million opportunities.
Yet just ONE percent of them use LinkedIn
12 Things Law Firms Should Avoid Doing in Their Marketing Efforts
I’ve worked at and with law firms for 20 years now, and I do my best to guide firms and lawyers in the right direction when it comes to their
How to Use Your Firm History in Your Content Marketing and Social Media Efforts
Here’s a marketing idea for you – try incorporating your firm history into your business development and recruiting content marketing and social media.
Many of you work at organizations with
How to Use LinkedIn to Build Your Network and Bring in Business
LinkedIn gives you a reason to be in touch with contacts in your professional network through status updates and content.
Today, most people do not send an email when they
How to Motivate Lawyers to Market Themselves
Sometimes it’s hard to encourage lawyers to market themselves given their full plates, work commitments and demands on their personal lives, but if you can show them why it’s in their best interest to focus on marketing and business development, you can often persuade them to do so.
Here are some of the ways I’ve been able to encourage lawyers to market themselves.
How to Create a Stronger LinkedIn Cover Image
One of the most important areas on your LinkedIn profile that most professionals don’t customize is their cover image.
Together with your LinkedIn profile picture, the LinkedIn cover image is