Legal marketing

Women Who Wow: Diana Lauritson

By Stefanie M. Marrone on February 9, 2022

Posted in Career Development, Future Leaders, Leadership, Legal marketing, Marketing, Motivation, Personal Branding, Personal Development, Wellness, Women Who Wow, Women's Initiatives

In this installment of Women Who Wow, learn more about Diana Lauritson, a legal marketer and volunteer leader in the Legal Marketing Association.

Diana has had a versatile career and spent several years working in government and public affairs before entering the legal industry.

In addition to legal, her background in business development, marketing, communications, and community relations encompasses a variety of industries and areas, including higher education, management consulting, trade associations, and nonprofits. She is passionate about diversity, equity, inclusion, civic engagement and alternative dispute resolution.

Women Who Wow: Lindsey Bombardier

By Stefanie M. Marrone on February 9, 2022

Posted in Career Development, Future Leaders, Law firms, Leadership, Legal marketing, Marketing, Motivation, Networking, Personal Branding, Personal Development, Wellness, Women Who Wow, Women's Initiatives

Lindsey Bombardier is the Director of Business Development and Marketing at Lenczner Slaght. She manages a talented group of professionals and works closely with the firm’s management committee, lawyers and business team members to enhance client development and drive brand awareness. She is also responsible for internal communications and is an active member of the firm’s Business Continuity Committee, Equity, Diversity and Inclusion Committee and Innovation Hive™.

Lindsey is a longtime director of the Legal Marketing Association, Canada Region. She is the co-creator of LMANext, a program supporting the next generation of legal marketers. Before joining Lenczner Slaght, Lindsey worked for nearly a decade at one of Canada’s largest law firms.

Follow Lindsey on LinkedIn.

15 Strategies for LinkedIn Success

By Stefanie M. Marrone on February 8, 2022

Posted in Branding, Business Development, Content Marketing, Evergreen Content, Law firms, Lead Generation, Legal marketing, LinkedIn, Marketing, Social Media

Over the years I’ve learned a lot about what works and what doesn’t when it comes to LinkedIn from my own experiences and trying out different kinds of posts.

Just…

A Five Step Approach to Raising Your Profile and Being More Successful in Marketing

By Stefanie M. Marrone on February 7, 2022

Posted in Branding, Business Development, Business Referrals, Career Development, Client Development, Content Marketing, email marketing, Future Leaders, Law firms, Lead Generation, Legal marketing, LinkedIn, Marketing, Motivation, Networking, Personal Branding

The five essential marketing activities for professional service firms

If you want to raise your profile and have more success in marketing yourself and your company, here’s a five-step formula to raise your visibility and ensure you get more…

11 Ways Lawyers Can Broaden Their Client Base and Get More Business

By Stefanie M. Marrone on February 6, 2022

Posted in Business Development, Business Referrals, Client Development, Content Marketing, Law firms, Legal marketing, LinkedIn, Marketing, Motivation, Networking, Personal Branding, Social Media

Have you heard the saying don’t put all your eggs in one basket? Well it’s so true for business professionals, especially lawyers.

Diversifying your client base is crucial for lawyers.…

6 Reasons Why Law Firms Need to be on Social Media

By Stefanie M. Marrone on February 4, 2022

Posted in Blogging, Business Development, Business Referrals, Career Development, Content Marketing, Evergreen Content, Law firms, Lead Generation, Legal marketing, LinkedIn, Marketing, Motivation, Networking, Personal Branding, Public Relations, Recruiting, Social Media

What can being on social media (specifically LinkedIn) do to help law firms and their lawyers? Well for starters it can:

Showcase your firm’s expertise and increase brand awareness for

…

Women Who Wow: Leslie Valenza

By Stefanie M. Marrone on February 1, 2022

Posted in Career Development, Future Leaders, Leadership, Legal marketing, Motivation, Networking, Personal Branding, Personal Development, Women Who Wow, Women's Initiatives

Leslie Valenza is a communications professional with 15 years of legal marketing experience. As a vice president at Poston Communications, she manages the development of a range of knowledge-based content for law firm and other professional services clients, from awards submissions to blog posts and bylined articles, to website copy and video scripts, along with other digital media materials.

Before joining Poston Communications, she worked for nearly 10 years at an Am Law 100 firm where she collaborated with leaders to elevate the firm’s brand in key markets and industries as the manager of media relations.

Prior to that role, Leslie worked at a strategic communications firm.

Leslie is a member of the Legal Marketing Association’s Mid-Atlantic Region Newsletter Committee. She has volunteered for a range of nonprofit organizations, including the American Cancer Society, RaiseAChild and the Los Angeles Diversity Film Festival, for which she led the organization’s first East Coast event.

She lives in Richmond, Virginia, with her husband and daughters.

Learn more about Leslie in this Women Who Wow profile and connect with her on LinkedIn.