One of my clients forwarded me an email from a company purporting to be able to “fix” negative Glassdoor reviews. I sent her an explanation in response and wanted to
Why Glassdoor Is so Important and How to Improve Your Glassdoor Reviews
LinkedIn Rolls Out Events Feature on Company Pages Due to COVID-19
In what is a major game changer on LinkedIn, the platform has rolled out its new Events option to all company pages as part of its efforts to assist companies dealing with the impact of COVID-19.
With so many in-person industry events and conferences either canceled or postponed as a result of the COVID-19 outbreak, the new LinkedIn Events feature is helpful to find meaningful ways to connect and promote virtual events to your followers, such as meetups, coffee breaks, happy hours, CLE programs or webinars.
Why You Don’t Always Need a Plan and What to Do When Life Throws You Curveballs
If I’ve learned anything over the past few months it’s that you don’t always need a plan. Plans and life can go awry for reasons out of your control.
My
How to Write Stronger Client Alerts and Blog Posts
As so much writing is being done right now during the COVID-19 outbreak, causing a content tsunami for clients who likely feel overwhelmed at the sheer volume of options to read, I wanted to highlight a few key points to keep in mind to draft stronger alerts and blog posts.
Simple Actions You Can Take on LinkedIn to Build Your Brand and Business During the Coronavirus
It’s never been more important to use LinkedIn regularly as we are now exclusively having to network online and conduct most of our social lives and business by video conference, email and phone during the COVID19 outbreak.
So what can you do right now to build your brand and business during this uncertain time? The answer is to regularly use LinkedIn.
How Promoting Others Can Bolster Your Brand and Network
Promoting the successes of others in your network can build stronger relationships and lead to new business, especially now when we are relying so much on online networking to keep
Social Media Tip of the Day: Use Hashtags in LinkedIn Posts
Here is my social media tip of the day. Use hashtags on LinkedIn to help your content become more discoverable. But use the right hashtags, which aren’t always the
Five Secrets to Legal Directory Ranking Success
Despite the fact that most in-house counsel do not make their outside counsel hiring decisions based on directory rankings, they are still important as part of the overall mix of public information about law firms and the lawyers who work at them – especially with the power of Google searches.
How to Showcase Your Expertise Through Special Online Resources During COVID-19
My content tip for today is to showcase your expertise and help others by offering clients and the general public access to offer educational resources about the coronavirus.
For example,
Watch Legal Marketing Coffee Talk Every Day at 2pm on Facebook Live
I hope you will tune in to watch Legal Marketing Coffee Talk each day with me and Rob Kates. Every day we feature an interview with someone in the legal